Sunday, October 30, 2011

GOOD WEEK/BAD WEEK: Week 6

GOOD WEEK: FAIRY TALE DRAMAS
Many TV experts weren't sure these shows could work for mainstream audiences and they still might not but ABC and NBC's attempts at supernatural fairy tale dramas had awesome starts for their respective networks in the past week. First up, ABC's Once Upon a Time premiered to a huge 12.9 million viewers and 4 demo. The demo is the best premiere for any network drama so far this season and it came in a difficult Sunday 8pm timeslot. It had positive buzz too as reaction to the pilot has been strong. Then just last night, NBC's Grimm posted a surprising 6.5 million viewers and 2.1 demo (preliminary). This is NBC's best drama premiere this season and it came against Game 7 of the World Series. Buzz hasn't been as good but NBC did a good job promoting this show and it could have been higher if it wasn't for the MLB competition. It will be very interesting to see how both shows do in Week 2 but maybe, just maybe, they are tapping into an audience that's been out there.

BAD WEEK: "MAN UP!"
This is the year of the sitcom, right? Except for Free Agents and How to Be a Gentleman, every new sitcom is off to a good, if not great, start. New Girl, 2 Broke Girls, Suburgatory, and Up All Night are hits for their respective networks. Last Man Standing has been a strong self-starter and Whitney isn't totally tanking by NBC standards. But ABC's final new sitcom to premiere - Man Up! - may soon be headed for the scrap pile. After a so-so premiere, it experienced one of the bigger Week 2 drops for comedies this season and might even be bringing down Dancing with the Stars Results at 9pm. Expect it to be gone by the new year.

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