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GOOD WEEK/BAD WEEK: 2012-13 Week 4

GOOD WEEK: "REVOLUTION"
NBC placed all its major marketing muscle behind Revolution this summer and it paid off with the best drama debut in years. Still, most people thought it would drop quickly even with the big lead-in of The Voice. After all, Smash couldn't keep the ratings going with the same huge lead-in. And for awhile it looked like the critics were right. Revolution went dropped in weeks two, three, and four. But then in week five, it suddenly popped back up three tenths in the demo to a very impressive 3.3. This was in spite of the lead-in staying the same. Revolution has definitely won fans over on NBC, I did not think it would be anywhere close to a 3.3 demo by episode five and to be honest, I don't quite see the appeal of the show as I've gotten bored with it. But it's NBC's best hope in the drama department in years. This week, it was second only to Grey's Anatomy among drama demos. It is off this week for a debate which will be a test but right now, I wouldn't bet against Revolution.

BAD WEEK: THE OTHER NEW 10PM DRAMAS
10pm is tough on many nights of the week for the broadcast networks and it has been particularly glaring this season with so many new shows in the hour. Yes, Revolution has been rocking the slot with a 3.3 demo this week but a quick look at the other new 10pm dramas reveals problems: Vegas skews ancient, Elementary has underperformed, Nashville and Chicago Fire took huge second week falls, and 666 Park Avenue is dead despite an additional script order. In my opinion, the networks needed to launch more 9pm dramas because that's where shows really break out. I know they don't want to move some of their hits but it would be worth it in the long run.
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