Many networks have gone with new shows at 10pm this year and that might be one reason that ratings have been underwhelming as 10pm is a hard time to launch a new show in general. But this week has been pretty kind to NBC at 10pm. Though it has dropped, Revolution continues to dominate the 10pm Monday hour against established veterans Hawaii Five-0 and Castle. The biggest surprise came on Tuesday where Parenthood made a big week-to-week jump and tied the new but slumping Vegas on CBS for a demo win in the hour. Even on Wednesday, the series premiere of Chicago Fire did not do too badly and held up well across the hour. It might narrow the gap with ABC's Nashville this coming week if it doesn't take a big second week dive. If NBC can continue to make 10pm strong, it will help their overall revitalization.
BAD WEEK: "ANIMAL PRACTICE"
With the cancellation of Made in Jersey, all eyes are turned to what will be the next cancelled show. Many think it will be The Mob Doctor which is getting terrible ratings for FOX on Monday nights and preempted for the next couple weeks. In fact, I don't think we'll ever see it on Monday again. But if it's not The Mob Doctor, it surely will be Animal Practice. The show is floundering on Wednesday nights as it dipped to a terrible 3.8 million viewers and 1.1 demo. It also is bringing down Guys with Kids which routinely builds on its lead-in. With Community and Whitney not premiering on Friday, Oct 19 as planned, NBC can easily swap out Animal for Whitney. While Whitney is not a big hit, it has experience in the Weds 8pm slot and would be a better companion for Guys with Kids. None of these shows may ultimately work but that move gives NBC a better chance.
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