Saturday, February 26, 2011

RATINGS RECAP: 2/25/11

ABC
8:00 Supernanny
Viewers: 3.9 million, 18-49 demo: 1.0
9:00 Primetime: What Would You Do?
Viewers: 4.7 million, 18-49 demo: 1.3
10:00 20/20
Viewers: 5.6 million, 18-49 demo: 1.5

CBS
8:00 The Defenders
Viewers: 8.7 million, 18-49 demo: 1.2
9:00 CSI: NY
Viewers: 10.9 million, 18-49 demo: 1.8
10:00 Blue Bloods
Viewers: 11.7 million, 18-49 demo: 1.7

NBC
8:00 Who Do You Think You Are?
Viewers: 6.2 million, 18-49 demo: 1.2
9:00 Dateline NBC
Viewers: 5.8 million, 18-49 demo: 1.4

FOX
8:00 Kitchen Nightmares
Viewers: 3.7 million, 18-49 demo: 1.6
9:00 Fringe
Viewers: 3.8 million, 18-49 demo: 1.4


ABC had its usual low-rated Friday night. At 8pm, Supernanny was up two tenths in viewers but even in the demo as it remained at its usual low. At 9pm, Primetime: What Would You Do? was even in viewers but down three tenths in the demo, tying a season low. This show isn't as strong as it was last season. Finally at 10pm, 20/20 was up 1.5 million viewers and three tenths in the demo after last week's lows. Overall, not much to report here.

CBS was close to normal levels for all three of its shows. At 8pm, The Defenders was up two tenths in viewers but down a tenth in the demo. Although the viewer total has been better than expected, the demo is just so low so a renewal seems next to impossible. At 9pm, CSI: NY was up two tenths in viewers and even in the demo. This show is clearly on the bubble for next season but could CBS do any better in this slot? Finally at 10pm, Blue Bloods was up half a million viewers and two tenths in the demo from last week's very old-skewing 1.5 demo. The total viewer numbers in a tough timeslot seem to be strong enough to earn a renewal.

NBC remained somewhat competitive on Friday night. At 8pm, the just-renewed Who Do You Think You Are? was up three tenths in viewers but down a tenth in the demo to a season low. Still, NBC probably couldn't do much better than this on Friday night and could certainly do worse. At 9pm, Dateline NBC was down a million viewers and two tenths in the demo. FOX was solid in the demo again. At 8pm, Kitchen Nightmares was down three tenth in viewers and the demo but remained the demo winner for the hour. At 9pm, Fringe was down two tenths in viewers and a tenth in the demo but it could earn a renewal with these somewhat steady numbers.

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