Tuesday, February 1, 2011

RATINGS RECAP: 1/30/11

ABC
7:00 America's Funniest Home Videos
Viewers: 8.3 million, 18-49 demo: 2.1
8:00 Extreme Makeover: Home Edition
Viewers: 9.1 million, 18-49 demo: 2.7
10:00 Desperate Housewives (Repeat)
Viewers: 3.6 million, 18-49 demo: 1.1

CBS
7:00 60 Minutes
Viewers: 10.2 million, 18-49 demo: 1.4
8:00 Undercover Boss (Repeat)
Viewers: 8.1 million, 18-49 demo: 1.9
9:00 Movie: The Lost Valentine
Viewers: 14.6 million, 18-49 demo: 2.3

NBC
7:00 Dateline NBC
Viewers: 5.9 million, 18-49 demo: 1.3
8:00 Movie: National Treasure 2
Viewers: 4.3 million, 18-49 demo: 1.4

FOX
7:00 NFL Pro Bowl
Viewers: 13.4 million, 18-49 demo: 4.7

ABC had a slightly adjusted Sunday schedule. At 7pm, America's Funniest Home Videos was up a nice 1.9 million viewers and seven tenths in the demo as it did not have to face the AFC Championship Game this week. It was followed by a special two-hour edition of Extreme Makeover: Home Edition which was up a big 2.1 million viewers and eight tenths in the demo. The demo ties a season high and both of these shows should benefit with football officially ending after next week's Super Bowl. The night was ended with a low-rated repeat of Desperate Housewives at a special time. 

CBS had an old-skewing but successful night. At 7pm, 60 Minutes was down a huge 7.2 million viewers and 2.6 demo points from two weeks ago when it was fueled by an NFL lead-in. These numbers are probably close to what it will usually get and it's really not all that bad. It skews incredibly old but for a show that's been on over 40 years, CBS can't complain with this Sunday night performance. A repeat of Undercover Boss aired at a special time of 8pm and was followed by the Hallmark Hall of Fame movie The Lost Valentine which was a strong total viewer performer but very old-skewing as expected. Still, these Hallmark movies are a viable option for CBS here and there.

NBC had a quiet night. At 7pm, Dateline NBC was up 1.3 million viewers and seven tenths in the demo against less competition. It was actually just a tenth in the demo behind 60 Minutes but way behind in total viewers. A low rated showing of National Treasure 2 aired for the rest of the night. FOX aired the NFL Pro Bowl to decent numbers but they were obviously well below regular NFL games. This week will see FOX dominate Sunday in every sense of the word with the highly anticipated Super Bowl.

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