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RATINGS RECAP: 9/30/10

ABC
8:00 My Generation
Viewers: 3.8 million, 18-49 demo: 1.1
9:00 Grey's Anatomy
Viewers: 12.5 million, 18-49 demo: 4.6
10:00 Private Practice
Viewers: 7.9 million, 18-49 demo: 2.8

CBS
8:00 The Big Bang Theory
Viewers: 13.1 million, 18-49 demo: 4.4
8:30 $#*! My Dad Says
Viewers: 10.4 million, 18-49 demo: 3.3
9:00 CSIViewers: 13.4 million, 18-49 demo: 3.1
10:00 The Mentalist
Viewers: 14.7 million, 18-49 demo: 3.0

NBC
8:00 Community
Viewers: 4.5 million, 18-49 demo: 1.9
8:30 30 Rock
Viewers: 5.7 million, 18-49 demo: 2.6
9:00 The Office
Viewers: 7.4 million, 18-49 demo: 3.7
9:30 Outsourced
Viewers: 5.9 million, 18-49 demo: 2.8
10:00 The Apprentice
Viewers: 3.6 million, 18-49 demo: 1.3

FOX
8:00 Bones
Viewers: 9.8 million, 18-49 demo: 2.5
9:00 Fringe
Viewers: 5.2 million, 18-49 demo: 1.9

Thursday night saw numbers down across the board from premiere week. ABC kicked things off with the now-cancelled My Generation and it's easy to see why it was cancelled with the very low 3.8 million and 1.1 demo. What is ABC going to down with this doomed timeslot? Grey's Anatomy was a demo powerhouse as usual but slipped from its big premiere numbers. Private Practice was again way down from Grey's numbers. ABC should launch a new drama here, not at 8pm as they keep doing.

CBS had another strong night from The Big Bang Theory. It was down from its premiere but still dominant in the time period. Week 2 of $#*! My Dad Says slipped about 18% from its premiere in both demo and viewers. Not a great hold, especially for a comedy, but if it can level around here, CBS will probably be content. CSI won the total viewers but was once again third in the demo. Surprisingly however, The Mentalist actually had a lower demo than CSI. That can't be good news for CBS, though The Mentalist did build in viewers.

NBC had typically low numbers for its 8pm comedies but 30 Rock has managed to get the demo numbers up at 8:30, actually placing second for the half hour and NBC hasn't seen that in awhile. The Office was down a bit but still got second in the demo. Outsourced slipped quite a bit - falling about 22% from its premiere. This is not good news for NBC as it is barely above 30 Rock but has a much better lead-in. NBC has Parks and Recreation and three new comedies waiting in the wings if Outsourced fails. The Apprentice was very low as usual and is a huge disappointment at 10pm.

FOX slipped the least from Week 1 as Bones was basically on par from its first week and remains an incredibly steady performer. Fringe fell a bit again and could be in trouble, but with many other concerns on FOX, Fringe should be ok at least through the season. We'll see if it comes back in Fall 2011 though with these numbers.
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