Wednesday, October 13, 2010

RATINGS RECAP: 10/12/10

ABC
8:00 No Ordinary Family
Viewers: 7.7 million, 18-49 demo: 2.3
9:00 Dancing with the Stars Results
Viewers: 16.1 million, 18-49 demo: 3.5
10:00 Detroit 1-8-7
Viewers: 7.0 million, 18-49 demo: 1.7

CBS
8:00 NCIS
Viewers: 19.2 million, 18-49 demo: 3.9
9:00 NCIS: Los Angeles
Viewers: 16.0 million, 18-49 demo: 3.5
10:00 The Good Wife
Viewers: 11.8 million, 18-49 demo: 2.5

NBC
8:00 The Biggest Loser
Viewers: 7.0 million, 18-49 demo: 2.6
10:00 Parenthood
Viewers: 4.7 million, 18-49 demo: 2.0

FOX
8:00 Glee
Viewers: 11.4 million, 18-49 demo: 4.7
9:00 Raising Hope
Viewers: 6.0 million, 18-49 demo: 2.5
9:30 Running Wilde
Viewers: 3.3 million, 18-49 demo: 1.4

ABC saw numbers down for its two new shows and, as usual, strong numbers for Dancing with the Stars. At 8pm, No Ordinary Family slipped another 15% in viewers and the demo, which is concerning for a third week. More concerning was its fourth place finish in the demo, even behind NBC. Many thought this was a bad timeslot for this family drama and that appears to be true. Dancing with the Stars Results was down slightly in viewers but up in the demo, tying CBS for first place. Detroit 1-8-7 lost another 10% in viewers but managed to stay even in the demo. It appears to be steadying but is still too low especially with the Dancing lead-in.

CBS had a strong night as usual. NCIS was down very slightly in both viewers and the demo, easily winning total viewers but second to FOX in the demo. NCIS: Los Angeles followed and was down a hair in viewers but up that same hair in the demo. It was basically dead even with Dancing with the Stars this week. The Good Wife was down a million viewers from last week but held steady to once again easily take the demo. Although it is one of CBS's oldest-skewing shows, its regular demo win bodes well for the series.

NBC's lost fall continued. The Biggest Loser was up just a bit in viewers and the demo but remains way below the numbers it was getting even just last season. Parenthood hit a season low in viewers and went back down to a 2 in the demo. This show had promise, particularly in the demo, in the spring but it seems to be falling by the wayside this year and is a low performer even by NBCs standards.
 
FOX had its usual good to bad to worse pattern on Tuesdays. After last week's drop, Glee inched up a bit from last week and easily won the demo as usual. It has clearly become a self-starter, which it wasn't last fall. Raising Hope was down slightly in viewers but even in the demo. Though it continues to lose a ton of Glee's audience, it has been one of the most stable performers among new series this fall. Running Wilde continued to fall further into trouble, dropping another 16% in viewers and 18% in the demo. These numbers are lower than the cancelled My Generation got in its final airing and close to the numbers Lone Star and Outlaw (in the demo) were getting before they were cancelled. It seems to be the show that is the most in trouble right now.

No comments:

Post a Comment