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RATINGS RECAP: 10/15/10

ABC 
8:00 No Ordinary Family (Repeat)
Viewers: 3.9 million, 18-49 demo: 0.9
9:00 20/20
Viewers: 3.8 million, 18-49 demo: 1.1
10:00 20/20
Viewers: 4.8 million, 18-49 demo: 1.3

CBS
8:00 Medium 
Viewers: 5.9 million, 18-49 demo: 1.1
9:00 CSI: NY
Viewers: 9.6 million, 18-49 demo: 1.7
10:00 Blue Bloods
Viewers: 10.4 million, 18-49 demo: 1.7

NBC
8:00 School Pride
Viewers: 2.9 million, 18-49 demo: 0.9
9:00 Dateline NBC
Viewers: 5.0 million, 18-49 demo: 1.2

FOX
8:00 House (Repeat)
Viewers: 2.6 million, 18-49 demo: 0.7
9:00 The Good Guys
Viewers: 2.4 million, 18-49 demo: 0.8

Another quiet Friday featured low numbers for most shows. ABC's No Ordinary Family encore was up close to a million viewers from last week's repeat which aired at 9pm but two installments of 20/20 were both significantly down from last week as it went head to head with Dateline NBC. ABC will begin airing Primetime: What Would You Do? at 9pm next Friday.

CBS was the easy winner as usual. Medium remained very low as it dropped below 6 million in viewers. CSI: NY dropped a bit in viewers and the demo and is obviously way down from its Wednesday 10pm numbers but has strengthened CBS Fridays. New drama Blue Bloods was also down some in viewers and the demo but still has over 10 million viewers. There's nothing bad with an old-skewing demo on Friday if it can get that many total viewers.

NBC had more bad news as the reality show School Pride completely bombed with the lowest rated premiere of the season. It came nowhere close to what Who Do You Think You Are? was doing in this time period last spring. To premiere with under 3 million viewers and below a 1 in the demo is embarrassingly low. It make the now benched to Saturday drama Outlaw look like a hit! Dateline NBC ran from 9-11 instead of 8-10 and was down in viewers and the demo. ABC and NBC would be wise to keep 20/20 and Dateline apart from directly competing with each other. Finally FOX was barely on the map as usual. A repeat of House was down and The Good Guys was basically even.
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