Wednesday, October 6, 2010

RATINGS RECAP: 10/5/10

ABC
8:00 No Ordinary Family
Viewers: 9.0 million, 18-49 demo: 2.7
9:00 Dancing with the Stars Results
Viewers: 16.7 million, 18-49 demo: 3.3
10:00 Detroit 1-8-7
Viewers: 7.8 million, 18-49 demo: 1.7

CBS
8:00 NCIS
Viewers: 19.8 million, 18-49 demo: 3.8
9:00 NCIS: Los Angeles
Viewers: 16.1 million, 18-49 demo: 3.4
10:00 The Good Wife
Viewers: 12.8 million, 18-49 demo: 2.5

NBC
8:00 The Biggest Loser
Viewers: 6.8 million, 18-49 demo: 2.5
10:00 Parenthood
Viewers: 5.2 million, 18-49 demo: 2.1

FOX
8:00 Glee
Viewers: 11.2 million, 18-49 demo: 4.6
9:00 Raising Hope
Viewers: 6.2 million, 18-49 demo: 2.5
9:30 Running Wilde
Viewers: 3.9 million, 18-49 demo: 1.7

ABC started Tuesday night off with the second week of No Ordinary Family which was down about 16% in both the viewers and the demo. Given the heavily hyped premiere, this drop is understandable but any more big drops would start to be trouble for the show ABC has the most hope for. Dancing with the Stars Results remained strong at 9pm but slipped to second in the demo behind CBS. Detroit 1-8-7 dipped again losing nearly a million viewers in its third week and falling to a third in the demo with a low 1.7. Although this isn't in as much trouble as The Whole Truth, these numbers are not good news for ABC.

CBS was powerful as usual. NCIS easily won the total viewer crown and was a solid second in the demo. NCIS: Los Angeles was a close second in viewers and managed to top the demo, passing Dancing with the Stars for the first time this season. And finally, The Good Wife was practically dead even from last week's premiere, winning both total viewers (easily) and the demo. It seems the fears that it would regularly drop behind Parenthood in the demo was unfounded.

NBC continued to struggle on what used to be a fairly reliable night. The Biggest Loser dipped below 7 million viewers and was last in the demo (at 8pm). It is showing its age. Parenthood perked up a hair from its series low last week and managed to climb up to second in the demo, but it didn't do a ton to alleviate NBC's worries. Many think this should move to an earlier time to better serve its audience (remember it was originally targeted for Weds at 8pm when it was supposed to premiere in Fall 2009).

Finally, FOX saw a big drop for Glee after the hyped Britney Spears episode. It still won the demo but was down an alarming 1.3 points in the demo. This is probably the levels it will regularly be at when there is not a big guest star or theme. Raising Hope was the only new show to rise in Week 2 but it was down some this week. Still, it seems to be developing somewhat of an audience even though it is losing big numbers from Glee. Running Wilde on the other hand is dead. A paltry 3.9 million is now the lowest a new show that hasn't been cancelled has scored. It is dropping a ton from Raising Hope's mediocre numbers. The only reason it may hang on awhile longer is FOX doesn't really have anything to replace it with.

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