Sunday, October 31, 2010

RATINGS RECAP: 10/29/10

ABC8:00 It's the Great Pumpkin Charlie Brown
Viewers: 5.3 million, 18-49 demo: 1.7
9:00 Primetime: What Would You Do?
Viewers: 5.4 million, 18-49 demo: 1.7
10:00 20/20 
Viewers: 5.4 million, 18-49 demo: 1.6

CBS
8:00 Medium
Viewers: 6.8 million, 18-49 demo: 1.4
9:00 CSI: NY
Viewers: 10.4 million, 18-49 demo: 1.8
10:00 Blue Bloods
Viewers: 11.6 million, 18-49 demo: 1.8

NBC
8:00 School Pride
Viewers: 2.3 million, 18-49 demo: 0.6
9:00 Dateline NBC
Viewers: 5.0 million, 18-49 demo: 1.3

FOX
8:00 House (Repeat)
Viewers: 2.7 million, 18-49 demo: 0.8
9:00 The Good Guys
Viewers: 2.4 million, 18-49 demo: 0.7

ABC had a better Friday than usual. They started by airing It's the Great Pumpkin Charlie Brown for the second night in a row and it did solidly. With the two nights together, it had over 12 million people watching which is quite impressive for a special that is decades old. The season premiere of Primetime: What Would You Do? wasn't amazing but solid enough for a Friday audience. ABC may be hoping for a little bit better though. Finally, 20/20 was up slightly in viewers and the demo from last week. 


CBS had another solid Friday night. Medium, which is now cut to 13 episodes this season, was again the lowlight though it did hit a season high in viewers and was even in the demo from last week. It still seems like CBS could do better here. CSI: NY followed and was basically even with last week. Blue Bloods followed and had its best total viewers number since the premiere and was even in the demo. The low demos have to be expected, but the total viewer numbers from 9-11pm are quite solid for CBS.

NBC had another disastrous Friday. School Pride was down again in viewers and the demo to embarrassing lows. Will NBC really leave this on through all seven episodes? It has only aired three so far. It is also bringing down Dateline, which was low again. It's sad that the Dateline/Outlaw combo was significantly stronger than School Pride/Dateline. Finally FOX had a low-rated night as usual though the House repeat did beat School Pride and The Good Guys was up slightly from last week. FOX just doesn't seem to be trying on this night.

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