Wednesday, January 18, 2012

RATINGS RECAP: 1/15/12

ABC
7:00 America's Funniest Home Videos
Viewers: 5.1 million, 18-49 demo: 1.2
8:00 Once Upon a Time
Viewers: 9.8 million, 18-49 demo: 3.3
9:00 Desperate Housewives
Viewers: 7.9 million, 18-49 demo: 2.7
10:00 Pan Am
Viewers: 3.8 million, 18-49 demo: 1.2

CBS
7:00 60 Minutes
Viewers: 8.7 million, 18-49 demo: 1.5
8:00 Undercover Boss
Viewers: 11.6 million, 18-49 dmo: 3.0
9:00 The Good Wife
Viewers: 9.5 million, 18-49 demo: 2.0
10:00 CSI: Miami (Repeat)
Viewers: 7.1 million, 18-49 demo: 1.5

NBC
7:00 Golden Globe Arrivals
Viewers: 4.4 million, 18-49 demo: 1.1
8:00 Golden Globe Awards
Viewers: 16.9 million, 18-49 demo: 5.0

FOX
7:00 NFL Playoffs/Postgame
Viewers: 45.1 million, 18-49 demo: 15.8
8:10 The Simpsons
Viewers: 11.5 million, 18-49 demo: 5.4
8:40 Napoleon Dynamite
Viewers: 8.7 million, 18-49 demo: 4.4
9:10 Family Guy
Viewers: 8.3 million, 18-49 demo: 4.4
9:40 Napoleon Dynamite
Viewers: 6.9 million, 18-49 demo: 3.3

On Sunday night, NBC aired the Golden Globe Awards to strong numbers, particularly for NBC, though the show was down just a hair from last year's telecast. FOX started with mammoth numbers for the Giants/Packers playoff game. It pushed the start of the cartoons back about 10 minutes but NBC got good mileage from them with the huge lead-in. The Simpsons was up a ridiculous 6.4 million viewers and 2.1 demo points for a season high. If only it could follow NFL playoff games every week. The series premiere of Napoleon Dynamite followed and delivered very solid numbers, similar to Bob's Burgers a year ago. Future episode results will be much more telling as we really can't analyze much from the football fueled numbers. Family Guy followed and was also up big - 2.1 million viewers and 1.3 demo points. A second Napoleon Dynamite followed and was the weakest of the block but not terrible. Again, wait and see with this one.

CBS was new from 7-10pm. At 7pm, 60 Minutes tumbled big time from last week's NFL-fueled lead-in. Its number in the spring will likely be a little higher than this but not anywhere near its totals from last week. At 8pm was the season premiere of Undercover Boss. The former huge hit returned to decent numbers - above where it ended last season but below where it was during its very successful first season. CBS will move this show to Fridays in a couple weeks and I think that's a smart move because this show's novelty has worn off and it's likely to go down from here. At 9pm, The Good Wife was down a huge 2.2 million viewers and seven tenths in the demo. Last week's numbers were certainly inflated but this is still a rough drop.

Elsewhere, ABC took a hit against the increased competition. America's Funniest Home Videos was down seven tenths in viewers and two tenths in the demo for a season low. Once Upon a Time was down six tenths in viewers and four tenths in the demo but it really had a nice hold considering the competition from FOX and NBC. This show continues to surprise, who would have thought it would be above a 3 come January? At 9pm, Desperate Housewives was down nine tenths in viewers and three tenths in the demo. The viewer total is a series low while the demo ties a series low. This show isn't showing a sign of building towards its series finale yet. At 10pm, Pan Am was down two tenths in viewers and a tenth in the demo for a terrible series low. Only a few more weeks for this show because it is certainly not coming back. 

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