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RATINGS RECAP: 3/6/11

ABC
7:00 America's Funniest Home Videos
Viewers: 7.8 million, 18-49 demo: 1.8
8:00 Secret Millionaire
Viewers: 12.7 million, 18-49 demo: 3.4
9:00 Desperate Housewives
Viewers: 11.4 million, 18-49 demo: 3.4
10:00 Brothers & Sisters
Viewers: 7.4 million, 18-49 demo: 2.1

CBS
7:00 60 Minutes
Viewers: 12.2 million, 18-49 demo: 1.7
8:00 The Amazing Race
Viewers: 9.8 million, 18-49 demo: 2.7
9:00 Undercover Boss
Viewers: 11.1 million, 18-49 demo: 2.7
10:00 CSI: Miami
Viewers: 10.6 million, 18-49 demo: 2.3

NBC
7:00 Dateline NBC
Viewers: 5.3 million, 18-49 demo: 1.4
8:00 America's Next Great Restaurant
Viewers: 4.6 million, 18-49 demo: 1.6
9:00 Celebrity Apprentice
Viewers: 7.9 million, 18-49 demo: 2.8

FOX
7:00 The Simpsons (Repeat)
Viewers: 3.9 million, 18-49 demo: 1.7
7:30 American Dad! (Repeat)
Viewers: 3.9 million, 18-49 demo: 1.7
8:00 The Simpsons
Viewers: 6.1 million, 18-49 demo: 2.8
8:30 Bob's Burgers
Viewers: 4.9 million, 18-49 demo: 2.2
9:00 Family Guy
Viewers: 6.3 million, 18-49 demo: 3.1
9:30 The Cleveland Show
Viewers: 4.8 million, 18-49 demo: 2.2

ABC was all-new on Sunday night and had a solid night, particularly from 8-10pm. At 7pm, America's Funniest Home Videos was down three tenths in viewers and a tenth in the demo from two weeks ago. At 8pm though, the ABC premiere of Secret Millionaire got a great sampling. It was way up over usual occupant Extreme Makeover: Home Edition and is ABC's best premiere of the year. It has five more weeks this spring to prove itself but it's off to a good start. The better lead-in seemed to help Desperate Housewives as well which was up eight tenths in viewers and three tenths in the demo from two weeks ago. But Brothers & Sisters continued to disappoint at 10pm though it was up six tenths in viewers and two tenths in the demo. ABC really needs to try something different in this slot next year.

CBS was all new as well. Veteran 60 Minutes kicked things off and was up eight tenths in viewers and three tenths in the demo from two weeks ago as the demos will be very low without a football lead-in. At 8pm, The Amazing Race was up 1.9 million viewers and six tenths in the demo from last week which aired against the Oscars but still below what it was getting in the fall. Part of that could be due to the sampling of new shows on ABC and, to a lesser extent, NBC. At 9pm, Undercover Boss was up four tenths in viewers and a tenth in the demo from last week. It's lost momentum from the fall and definitely from last spring's great run. Finally at 10pm, CSI: Miami was up 2.4 million viewers and three tenths in the demo from last week's episode which aired against the Oscars. Which CSI will get renewed - Miami, New York, both, or neither?

NBC was all new on Sunday night as well. At 7pm, Dateline NBC was up six tenths in viewers and five tenths in the demo from two weeks ago but still remained the lesser option against 60 Minutes. At 8pm was the series premiere of America's Next Great Restaurant but like so many other NBC shows, it tanked. This is basically a DOA show that will probably run its course and then fade away much like the Friday's School Pride in the fall. At 9pm, things were a little better for Celebrity Apprentice, which was on the map and beat CBS in the demo. With a wacky cast, this could be a decent performer for NBC Sunday night especially when the other networks are in repeats.


FOX was all new from 8-10pm after repeats of The Simpsons and American Dad! At 8pm, The Simpsons was down a tenth in viewers but up a tenth in the demo from two weeks ago. New entry Bob's Burgers was dead even in both categories as it remains the only show that hasn't been renewed for next season in this block and hasn't been impressing so far. At 9pm, Family Guy was down three tenths in viewers and two tenths in the demo from two weeks ago while The Cleveland Show was down six tenths in viewers and four tenth sin the demo. The demos are season lows for both shows despite similar competition and Clevelands's numbers are particularly troubling since it did the same as Burger's but with a better lead-in.
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