RATINGS RECAP: 3/4/11

ABC8:00 Supernanny
Viewers: 3.3 million, 18-49 demo: 0.9
9:00 Primetime: What Would You Do?
Viewers: 3.5 million, 18-49 demo: 1.1
10:00 20/20
Viewers: 4.8 million, 18-49 demo: 1.3

CBS
8:00 The Defenders
Viewers: 8.6 million, 18-49 demo: 1.5
9:00 CSI: NY (Repeat)
Viewers: 8.6 million, 18-49 demo: 1.4
10:00 Blue Bloods (Repeat)
Viewers: 8.4 million, 18-49 demo: 1.4

NBC
8:00 Who Do You Think You Are?
Viewers: 6.1 million, 18-49 demo: 1.2
9:00 Dateline NBC
Viewers: 6.8 million, 18-49 demo: 1.8

FOX
8:00 NAACP Image Awards
Viewers: 2.3 million, 18-49 demo: 0.6

ABC was all new but very low rated on Friday night. At 8pm, Supernanny was down six tenths in viewers and a tenth in the demo. The viewer total is a season low as this show is more than ready to end. At 9pm, Primetime: What Would You Do? was down 1.2 million viewers and two tenths in the demo for season lows. This show had some promise on Friday nights last year but has really fallen this year. Finally at 10pm, 20/20 was down eight tenths in viewers and two tenths in the demo. ABC needs to do something else with Friday next season. CBS started things off with a new episode of The Defenders which was down a tenth in viewers but up three tenths in the demo for its best demo numbers on a Friday yet but it still won't be enough for a renewal. Repeats of CSI: NY and Blue Bloods were solid for Friday repeat numbers.

NBC was all new. At 8pm, Who Do You Think You Are? was down a tenth in viewers but even in the demo as it didn't benefit from lower numbers on ABC and FOX. At 9pm, a Charlie Sheen-fueled Dateline NBC was up a million viewers and four tenths in the demo. The demo is a season high and Dateline has really benefited with a stronger lead-in. FOX preempted Kitchen Nightmares and Fringe for a low-rated airing on the NAACP Image Awards. After weeks of demo wins on Friday, FOX dropped to last for the night among the big four.

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