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RATINGS RECAP: 3/18/11

ABC 
8:00 Supernanny
Viewers: 4.4 million, 18-49 demo: 1.0
9:00 Primetime: What Would You Do?
Viewers: 5.0 million, 18-49 demo: 1.5
10:00 20/20
Viewers: 4.8 million, 18-49 demo: 1.3

CBS
8:00 NCAA Basketball Round 1
Viewers: 4.1 million, 18-49 demo: 1.3
9:48 NCAA Basketball Between Game Break
Viewers: 3.9 million, 18-49 demo: 1.3
9:59 NCAA Basketball Round 2
Viewers: 4.5 million, 18-49 demo: 1.6

NBC
8:00 Who Do You Think You Are? (Repeat)
Viewers: 4.3 million, 18-49 demo: 0.9
9:00 Dateline NBC
Viewers: 7.0 million, 18-49 demo: 1.4

FOX
8:00 Kitchen Nightmares
Viewers: 3.7 million, 18-49 demo: 1.6
9:00 Fringe
Viewers: 3.8 million, 18-49 demo: 1.3

ABC was all new on Friday night with its regular low-rated fare. The series finale of Supernanny was up seven tenths in viewers and a tenth in the demo from last week. The show has been a decent filler for a long time on ABC but its expiration date passed long ago. At 9pm, Primetime: What Would You Do? was up eight tenths in viewers and a tenth in the demo. The viewer total is the best since January 21. At 10pm, 20/20 was down 1.1 million viewers and three tenths in the demo from last week's Japan coverage. CBS had ok results for March Madness but again, is hurt by other networks airing games this year.

NBC aired a repeat of Who Do You Think You Are? to decent repeat numbers by Friday standards. At 9pm, Dateline NBC was up three tenths in viewers but down the same in the demo with College Basketball competing. Still, this newsmagazine has done well in its 9-11pm slot this spring and, in turn, has hurt the competing 20/20. FOX was all new but not impressive. Kitchen Nightmares was down four tenths in viewers and a tenth in the demo, tying season lows. Fringe was up two tenths in viewers but down the same in the demo for a season low. This is not a good time for a bubble show to be slipping.
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