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RATINGS RECAP: 3/27/11

ABC
7:00 America's Funniest Home Videos
Viewers: 7.5 million, 18-49 demo: 1.6
8:00 Secret Millionaire
Viewers: 10.6 million, 18-49 demo: 2.7
9:00 Desperate Housewives (Repeat)
Viewers: 4.0 million, 18-49 demo: 0.9
10:00 Brothers & Sisters (Repeat)
Viewers: 2.7 million, 18-49 demo: 0.6

CBS
7:00 NCAA Basketball Overrun
Viewers: 15.1 million, 18-49 demo: 5.3
7:17 60 Minutes
Viewers: 14.8 million, 18-49 demo: 3.1
8:17 The Amazing Race
Viewers: 11.0 million, 18-49 demo: 3.2
9:17 Undercover Boss
Viewers: 11.9 million, 18-49 demo: 3.2
10:17 CSI: Miami
Viewers: 11.2 million, 18-49 demo: 2.7

NBC
7:00 Dateline NBC
Viewers: 3.5 million, 18-49 demo: 0.6
8:00 America's Next Great Restaurant
Viewers: 3.7 million, 18-49 demo: 1.3
9:00 Celebrity Apprentice
Viewers: 8.6 million, 18-49 demo: 3.0

FOX
7:00 The Simpsons (Repeat)
Viewers: 3.4 million, 18-49 demo: 1.5
7:30 American Dad! (Repeat)
Viewers: 3.8 million, 18-49 demo: 1.7
8:00 The Simpsons
Viewers: 6.0 million, 18-49 demo: 2.8
8:30 Bob's Burgers
Viewers: 4.6 million, 18-49 demo: 2.2
9:00 Family Guy (Repeat)
Viewers: 5.5 million, 18-49 demo: 2.7
9:30 American Dad!
Viewers: 5.0 million, 18-49 demo: 2.5

ABC was partially new on Sunday night but the dramas were in repeats at their usual low repeat numbers. At 7pm, America's Funniest Home Videos was up a tenth in viewers but down the same in the demo. It was followed by the fourth week of Secret Millionaire which was up three tenths in viewers and two tenths in the demo. That is really good news for ABC as it not only stabilized but actually went up this week. At this point, it looks like it will certainly be back in some capacity. It also has shown strong half hour gains each week so far.

CBS had a powerful start to the night thanks to a highly rated March Madness overrun. This led to increases across the board from last week, some dramatic. 60 Minutes was up a big 2.9 million viewers and 1.1 in the demo for its best numbers since having a football lead-in. The Amazing Race was up nine tenths in viewers and four tenths in the demo from last week for a high for this edition. Undercover Boss followed and was up two tenths in viewers and four tenths in the demo for its best numbers since January. Finally, CSI: Miami was up three tenths in viewers and a tenth in the demo. Its demo numbers have been better later which is the right time for that to be happening.

NBC had a typical Sunday night with quiet numbers from 7-9pm but perking up with Celebrity Apprentice. At 7pm, Dateline NBC was down a rough 1.6 million viewers and three tenths in the demo probably thanks in part to the basketball overrun on CBS and resulting effects. At 8pm, America's Next Great Restaurant was down a tenth in viewers for a series low but up a tenth in the demo from last week's low. Finally at 9pm, Celebrity Apprentice made the night much better for NBC as it was up four tenths in viewers and two tenths in the demo for season highs. It is also young skewing and a 3.0 is particularly strong for an NBC show.

FOX's animated lineup was mostly new from 8-10pm. At 8pm, The Simpsons was up six tenths in viewers and four tenths in the demo from its last new airing two weeks ago. Bob's Burgers followed and was up two tenths in viewers and even in the demo from last week. As of now, this still seems to be the odd show out for next year. Family Guy was a repeat like it seems to be so often. It led into a new American Dad! at a special time (but its old timeslot) and it benefited as it was up eight tenths in viewers and have a demo point from its last new airing at 7:30pm. It came in slightly below recent numbers for usual timeslot occupant The Cleveland Show.
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