Thursday, February 24, 2011

RATINGS RECAP: 2/22/11

ABC
8:00 No Ordinary Family
Viewers: 4.8 million, 18-49 demo: 1.4
9:00 V
Viewers: 5.1 million, 18-49 demo: 1.9
10:00 Primetime: What Would You Do?
Viewers: 4.1 million, 18-49 demo: 1.4

CBS
8:00 NCIS
Viewers: 21.3 million, 18-49 demo: 4.4
9:00 NCIS: Los Angeles
Viewers: 18.7 million, 18-49 demo: 3.9
10:00 The Good Wife
Viewers: 11.9 million, 18-49 demo: 2.0

NBC
8:00 The Biggest Loser
Viewers: 7.6 million, 18-49 demo: 2.7
10:00 Parenthood
Viewers: 5.5 million, 18-49 demo: 2.1

FOX
8:00 Glee
Viewers: 10.6 million, 18-49 demo: 4.4
9:00 Raising Hope
Viewers: 6.0 million, 18-49 demo: 2.4
9:30 Traffic Light
Viewers: 4.0 million, 18-49 demo: 1.6

ABC had another lackluster Tuesday night even with the preemption of Detroit 1-8-7. At 8pm, No Ordinary Family was down two tenths in viewers and tenth in the demo for more series lows. There's no way ABC should be renewing this show as it faded fast and now has bottomed out. At 9pm, though, V was down three tenths in viewers but even in the demo. The 1.9 demo isn't great but it has been very steady and the bright spot on a bad night for ABC. It may earn another half season renewal given the state of ABC dramas. At 10pm, Detroit was preempted for a special of Primetime: What Would You Do? which was behind Detroit in viewer totals but ahead of it in the demo from recent weeks. Overall, it didn't make much of a difference for ABC.

CBS had some good and bad news on Tuesday night. The good news was from 8-10pm. At 8pm, NCIS was up a nice 1.9 million viewers and eight tenths in the demo after last week's dip. It also tied in the hour in the demo against Glee for the first time. This veteran drama has been indestructible and seems to be stronger than ever in its eighth season. Not competing with American Idol has helped it this spring as well. The good news continued at 9pm where NCIS: Los Angeles was up 1.9 million viewers as well and six tenths in the demo to post season highs. Will CBS separate this powerful block next season to bolster other nights? At 10pm though, the news was not as good. Despite being up half a million viewers and even in the demo, The Good Wife was behind NBC's Parenthood in the demo and had terrible retention from NCIS: Los Angeles. It doesn't seem like CBS would cancel this critically acclaimed drama but a move to another night seems very likely as CBS can probably find a more compatible show for 10pm.

NBC had a decent Tuesday night. At 8pm, The Biggest Loser was down a tenth in viewers but even in the demo from last week. With Glee back, this show isn't as strong as it was at the beginning of the winter edition. At 10pm though, Parenthood was up four tenths in viewers and two tenths in the demo and registered a time period win in the demo for the first time this season against The Good Wife. This family drama skews very young and any show that can win the time period for NBC seems sure to get a renewal. After a rough fall, Parenthood has had a solid spring so far.

FOX was up across the board but didn't post huge gains anywhere. At 8pm, Glee was up a tenth in viewers and two tenths in the demo but only tied NCIS in the demo after posting big outright wins earlier in the season. Part of this is due to Glee being a bit weaker but NCIS has also been stronger. At 9pm, Raising Hope was up six tenths in viewers and two tenths in the demo from last week's lows and still seems to rely heavily on its strong lead-in. At 9:30pm, Traffic Light was up half a million viewers and two tenths in the demo, reversing its downward trend. It's still way too low but FOX may not give up on it yet.

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