Saturday, February 12, 2011

RATINGS RECAP: 2/11/11

ABC
 8:00 Be My Valentine, Charlie Brown
Viewers: 3.9 million, 18-49 demo: 1.0
9:00 20/20
Viewers: 6.4 million, 18-49 demo: 1.6

CBS
8:00 The Defenders
Viewers: 7.9 million, 18-49 demo: 1.1
9:00 CSI: NY
Viewers: 9.7 million, 18-49 demo: 1.6
10:00 Blue Bloods (Repeat)
Viewers: 7.4 million, 18-49 demo: 1.1

NBC
8:00 Who Do You Think You Are?
Viewers: 6.6 million, 18-49 demo: 1.4
9:00 Dateline NBC
Viewers: 5.7 million, 18-49 demo: 1.4

FOX
8:00 Kitchen Nightmares
Viewers: 3.7 million, 18-49 demo: 1.5
9:00 Fringe
Viewers: 3.7 million, 18-49 demo: 1.4

ABC did not have its usual Friday night lineup as they started things off with two Charlie Brown specials which were low-rated but around the same levels that Supernanny usually gets in this slot. At 9pm, they aired a two hour edition of 20/20 which was half a million viewers and even in the demo from its last airing two weeks ago. The 10pm hour, though, was significantly higher than the 9pm hour. 

CBS had the second week of The Defenders on Friday nights and it dipped eight tenths in viewers and two tenths in the demo from last week to hit a series low in the demo. Given the strength of CBS's lineup, there's no way this show is returning for a second season even if the total viewer numbers are respectable. At 9pm, CSI: NY was up four tenths in viewers but down three tenths in the demo. It seems as though the already old-skewing Friday is starting to skew even older. A repeat of Blue Bloods back in its old timeslot was respectable for a Friday repeat. New episodes return to this slot next week.

NBC had its new regular lineup. At 8pm, Who Do You Think You Are? was down seven tenths in viewers but up a tenth in the demo from last week's season premiere. This show has made NBC competitive on Friday nights and seems to have a solid audience. At 9pm, Dateline NBC was down a big 3 million viewers and half a demo point as it competed directly with 20/20 for both hours. With both Dateline and 20/20, a lot depends on the stories for the week.

FOX did not have a strong Friday night. At 8pm, Kitchen Nightmares was down three tenths in viewers and two tenths in the demo for season lows. The good news is that it did win the hour in the demo but it was still very low overall. At 9pm, Fringe dipped six tenths in viewers and two tenths in the demo for season lows. After a very respectable start on Fridays, Fringe might be in trouble now as the audience has dwindled fast from its 1.9 demo start.

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