Wednesday, February 2, 2011

RATINGS RECAP: 2/1/11

ABC
8:00 No Ordinary Family (Repeat)
Viewers: 4.2 million, 18-49 demo: 1.1
9:00 V
Viewers: 5.3 million, 18-49 demo: 1.7
10:00 Detroit 1-8-7
Viewers: 5.5 million, 18-49 demo: 1.2

CBS
8:00 NCIS
Viewers: 22.8 million, 18-49 demo: 4.6
9:00 NCIS: Los Angeles
Viewers: 17.7 million, 18-49 demo: 3.8
10:00 The Good Wife
Viewers: 12.1 million, 18-49 demo: 2.2

NBC
8:00 The Biggest Loser
Viewers: 9.2 million, 18-49 demo: 3.3
10:00 Parenthood
Viewers: 6.2 million, 18-49 demo: 2.2

FOX
8:00 Glee (Repeat)
Viewers: 5.0 million, 18-49 demo: 1.7
9:00 Million Dollar Money Drop
Viewers: 5.1 million, 18-49 demo: 1.8

ABC had another lackluster Tuesday night. A repeat of No Ordinary Family was on par with last week's repeat but then it was a new V which was down four tenths in viewers and three tenths in the demo from its last airing two weeks ago, hitting season lows. Though it was the best demo performer of the night, it seems unlikely that ABC will give it another surprise renewal with these numbers. At 10pm was Detroit 1-8-7 which was up four tenths in viewers and two tenths in the demo from its last airing three weeks ago. These numbers aren't good enough to see a second season but the slight rise might prevent it from being removed from the schedule early. ABC just needs to revamp this entire night.

CBS had another strong Tuesday night. At 8pm, NCIS was up 1.7 million viewers and a nice half a demo point from its last original airing two weeks ago to hit season (and series) highs. In its eighth season, this show is showing no signs of slowing down and is delivering numbers other network series can only dream of, particularly in the total viewer count. It may have a bit of crossover audience with Glee which returns next week but not much. This show is benefiting strongly from no American Idol on Tuesdays this season. At 9pm, NCIS: Los Angeles was up four tenths in viewers and also half a demo point from its last airing two weeks ago. Will CBS try this show on its own somewhere next year? At 10pm, The Good Wife was up seven tenths in viewers and a tenth in the demo. While still decent numbers, CBS may move this show somewhere else next fall (Fridays?) to try to get a stronger 10pm performer that is more compatible with its lead-ins.

NBC also had a fairly good night. At 8pm, The Biggest Loser was up six tenths in viewers and a tenth int he demo from last week's one-hour edition. The total viewer is a high for the spring edition and this show has rebounded so far. How will it do when Glee returns to being a major demo player next week? At 10pm, Parenthood was up six tenths in viewers and a tenth in the demo from its last airing two weeks ago. The viewer total is a season high and the demo tied The Good Wife for best in the hour. After looking like it had a shaky future in the fall, this show has stabilized and its very young-skewing numbers will probably be enough to offset the total viewer numbers and earn this show a third season.

FOX was not much of a player on Tuesday night. Glee was above recent repeat numbers as it gets ready for its post-Super Bowl slot. It will be back to being a major Tuesday night player starting next week. The last scheduled airing of Million Dollar Money Drop was down two tenths in viewers and a tenth in the demo from its last airing two weeks ago. It will probably be a filler for FOX down the road. Next Tuesday, FOX is all new with Glee, Raising Hope, and the series premiere of Traffic Light.

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