Monday, April 1, 2013

RATINGS RECAP: 3/29/13

ABC 
8:00 Happy Endings
Viewers: 3.0 million, 18-49 demo: 0.9
8:30 Happy Endings
Viewers: 2.3 million, 18-49 demo: 0.7
9:00 Shark Tank
Viewers: 6.2 million, 18-49 demo: 1.8
10:00 20/20
Viewers: 5.9 million, 18-49 demo: 1.4

CBS
8:00 NCAA Basketball Tournament
Viewers: 6.0 million, 18-49 demo: 1.7
9:30 NCAA Basketball Intermission
Viewers: 4.8 million, 18-49 demo: 1.5
9:46 NCAA Basketball Tournament
Viewers: 7.1 million, 18-49 demo: 2.3 

NBC
8:00 Fashion Star
Viewers: 2.8 million, 18-49 demo: 0.7
9:00 Grimm
Viewers: 4.9 million, 18-49 demo: 1.4
10:00 Rock Center with Brian Williams
Viewers: 4.2 million, 18-49 demo: 0.8 

FOX
8:00 Kitchen Nightmares (Repeat)
Viewers: 2.6 million, 18-49 demo: 0.9
9:00 Touch
Viewers: 2.4 million, 18-49 demo: 0.5 

It was another low night for the broadcast networks on Friday. ABC brought back Happy Endings for a five week Friday run but the pair of episodes in the 8pm hour were well below the numbers Last Man Standing and Malibu Country got last week. If this show gets renewed, it'll purely be for syndication reasons. At 9pm, Shark Tank was down eight tenths in viewers and two tenths in the demo. At 10pm, 20/20 was down three tenths in viewers and a tenth in the demo. 

NBC and FOX had pretty pathetic evenings. For NBC, Fashion Star was down a tenth in viewers and even in the demo while Grimm was down a tenth in viewers and even in the demo. NBC is letting this show languish with absolutely no lead-in. I'm not proposing this show move to another night like many suggest, but it needs a better lead-in. At 10pm, Rock Center with Brian Williams was up half a million viewers and even in the demo. On FOX, Touch fell to yet another low as it was down four tenths in viewers and two tenths in the demo. These are CW-type numbers.

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