This season has seen an impressive rise by Scandal. After a modest debut season of seven episodes last spring, Scandal was renewed but seemed to be the next Private Practice - a show that always did well enough due to a strong lead-in from the same creator (Grey's Anatomy). Then something happened - Scandal caught fire thanks in large part to the twisty path it has been on creatively. And the ratings have reflected the uptick in quality as it keeps rising, tying a series high this week. It is now TV's top 10pm drama and easily beating CBS' Elementary. It seems like it hasn't even reached its ceiling yet.
After last year's buzzy season full of promise and disappointment including lots of hate-watching, we have heard for months about Smash's re-launch. For the second season in a row, NBC has spent half the year promoting this show before actually premiering it. It has gotten magazine covers, countless online articles, and a media blitz emphasizing its re-tooling. And then the ratings came in and were hugely disappointing - an incredibly meager 1.1 demo average with a trending downward trend across its two hour premiere. The question is what does NBC do now? It has put so much into this show, I think they will continue to give it a little marketing muscle. But the future is not nearly as bright for this show as it was even a week ago.
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