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RATINGS RECAP: 1/23/11

ABC
7:00 America's Funniest Home Videos
Viewers: 6.4 million, 18-49 demo: 1.4
8:00 Extreme Makeover: Home Edition
Viewers: 7.0 million, 18-49 demo: 1.9
9:00 Desperate Housewives (Repeat)
Viewers: 4.1 million, 18-49 demo: 1.1
10:00 Brothers & Sisters (Repeat)
Viewers: 3.0 million, 18-49 demo: 0.7

CBS
7:00 NFL AFC Championship Game
Viewers: 54.9 million, 18-49 demo: 19.7
9:54 NFL Postgame
Viewers: 31.5 million, 18-49 demo: 11.2
10:13 Hawaii Five-0
Viewers: 19.3 million, 18-49 demo: 5.6

NBC
7:00 Dateline NBC
Viewers: 4.6 million, 18-49 demo: 0.6
8:00 Movie: Sex and the City
Viewers: 3.2 million, 18-49 demo: 0.9

FOX
7:00 The Simpsons (Repeat)
Viewers: 4.5 million, 18-49 demo: 1.9
7:30 American Dad!
Viewers: 4.8 million, 18-49 demo: 2.3
8:00 The Simpsons
Viewers: 6.5 million, 18-49 demo: 3.0
8:30 Bob's Burgers
Viewers: 4.8 million, 18-49 demo: 2.2
9:00 Family Guy (Repeat)
Viewers: 5.4 million, 18-49 demo: 2.5
9:30 The Cleveland Show
Viewers: 5.2 million, 18-49 demo: 2.3

ABC was only new from 7-9pm on Sunday night, airing against the AFC Championship Game. At 7pm, America's Funniest Home Videos was down 1.3 million viewers and half a demo point from its last original episode. The demo ties a season  low but the drop isn't surprising considering what it was against. At 8pm, a new Extreme Makeover: Home Edition was down nine tenths in viewers but just a tenth in the demo which is also a fair performance all things considered. Repeats of Desperate Housewives and Brothers & Sisters followed and were low. 

CBS just killed all with its AFC Championship Game which was easily the highest rated show/special/etc of the season to date (though it will be eclipsed by the Super Bowl in two weeks). They used the massive lead-in to showcase new drama Hawaii Five-0 which easily hit series highs. Like the post-Super Bowl slot, this is not as much about retention as it is about exposure and Hawaii certainly got some new eyes on Sunday night. Will it translate to better ratings when new episodes return to Mondays? We'll see. For CBS, their lucrative NFL season is over as the Super Bowl will be on FOX. NBC aired a low-rated Dateline NBC to kick things off and then tried counter-programming to the NFL with the Sex and the City movie, but it didn't register much. 

FOX's animated lineup took a bit of a hit against football where there is a lot of crossover audience but there was some positive news. Following a repeat of The Simpsons, American Dad! managed to hold its own as it was up a nice 1.3 million viewers and six tenths in the demo. Maybe this is residual from the NFC Championship Game which aired earlier in the day? Either way, it's a strong showing at 7:30pm. At 8pm, The Simpsons was up a tenth in viewers but down a tenth in the demo which is a good hold. The bad news started though with Bob's Burgers which was down three tenths in viewers and the demo. Despite being after a Simpsons original, it got lower ratings than American Dad! which was following a Simpsons repeat. Maybe this isn't a keeper cartoon. At 9pm, Family Guy was a repeat and down a lot. It was followed by a new episode of The Cleveland Show which was down three tenths in viewers and four tenths in the demo. The demo is a season low.
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