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RATINGS RECAP: 1/21/11

ABC
8:00 Supernanny
Viewers: 4.3 million, 18-49 demo: 1.1
9:00 Primetime: What Would You Do?
Viewers: 5.2 million, 18-49 demo: 1.7
10:00 20/20
Viewers: 5.3 million, 18-49 demo: 1.5

CBS
8:00 Medium
Viewers: 7.9 million, 18-49 demo: 1.6
9:00 CSI: NY (Repeat)
Viewers: 7.2 million, 18-49 demo: 1.2
10:00 CSI: NY (Repeat)
Viewers: 6.6 million, 18-49 demo: 1.1

NBC
8:00 Minute to Win It (Repeat)
Viewers: 4.7 million, 18-49 demo: 1.2
9:00 Dateline NBC
Viewers: 6.4 million, 18-49 demo: 1.4

FOX
8:00 Kitchen Nightmares
Viewers: 4.3 million, 18-49 demo: 1.9
9:00 Fringe
Viewers: 4.9 million, 18-49 demo: 1.9

ABC was quiet as usual with its unscripted lineup. At 8pm, Supernanny was down a tenth in viewers and even in the demo. ABC will launch the new season of Shark Tank in this slot starting March 25. Primetime: What Would You Do? followed and was up three tenths in viewers and the demo which is a positive direction. At 10pm, 20/20 was down two tenths in viewers but up a tenth in the demo. Things could be worse for ABC Friday.

CBS started things off with the series finale of Medium which was cancelled after a seven season run (the first five on NBC, the last two on CBS). This is a season high for CBS but still low in the grand scheme of things. With CBS's lineup doing so well, it's not surprising that Medium was axed after 13 episodes this season. The Defenders will move to this slot in two weeks. CBS followed that with two repeats of CSI: NY which did well by Friday repeat standards. NBC aired a repeat of Minute to Win It followed by Dateline NBC which was up a million viewers but down a tenth in the demo.

FOX had decent results for its first all-new Friday in a long time. The season premiere of Kitchen Nightmares was low in total viewers but tied for the highest demo of the night. It seems to be a good unscripted option for FOX Fridays. At 9pm, Fringe made its timeslot premiere and was actually up two tenths in viewers and the demo from its last Thursday airing in December. FOX has to be very happy that it held its Thursday audience and the numbers look much better on Friday than they would have on Thursday.
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