Wednesday, November 10, 2010

RATINGS RECAP: 11/9/10

ABC
8:00 No Ordinary Family
Viewers: 7.9 million, 18-49 demo: 2.2
9:00 Dancing with the Stars Results
Viewers: 17.0 million, 18-49 demo: 3.4
10:00 Detroit 1-8-7
Viewers: 7.6 million, 18-49 demo: 1.7

CBS
8:00 NCIS
Viewers: 19.9 million, 18-49 demo: 4.0
9:00 NCIS: Los Angeles
Viewers: 15.6 million, 18-49 demo: 3.3
10:00 The Good Wife
Viewers: 12.3 million, 18-49 demo: 2.2

NBC
8:00 The Biggest Loser
Viewers: 6.8 million, 18-49 demo: 2.4
10:00 Parenthood
Viewers: 5.0 million, 18-49 demo: 2.1

FOX
8:00 Glee
Viewers: 11.0 million, 18-49 demo: 4.6
9:00 Raising Hope
Viewers: 5.8 million, 18-49 demo: 2.5
9:30 Running Wilde
Viewers: 2.8 million, 18-49 demo: 1.3

ABC saw mixed results on a Tuesday that was back to normal following election night. New drama No Ordinary Family showed some needed signs of life as it was up half a million viewers and two tenths in the demo from the last episode two weeks ago. This marks the first time it has gone up in the demo which has to have ABC encouraged. Dancing with the Stars results followed and was up a tenth in viewers and three tenths in the demo from last week's episode, which aired from 8-9:30. But the news was not so good for Detroit 1-8-7 which fell almost a million viewers and two tenths in the demo from the last episode two weeks ago. The demo ties a season low and reverses a slow upward trend that it was on.

CBS was down a bit across the board from the last original episodes which aired two weeks ago. NCIS didn't suffer much though and was down just three tenths in viewers and a tenth in the demo. It's total viewership numbers remain extremely impressive for a scripted series. NCIS: Los Angeles followed and down four tenths in viewers and also a tenth in the demo for season lows in both categories. Wonder why that happened now? The Good Wife followed and was down three tenths in viewers and two tenths in the demo, hitting a season low in that category. It still won the time period but not as convincingly as it has been. CBS will be concerned if it falls below a 2 in the demo.

NBC had some minor improvements. The Biggest Loser was up two tenths in viewers and even in the demo from last week's one hour edition. It remains a disappointment. Parenthood followed and was up a tenth in viewers and the demo from the last episode two weeks ago. The demo is the best number it has been in awhile and for the first time this season, it was within striking distance of The Good Wife for the demo win. The viewership numbers are low but Parenthood was expected to compete for the demo and it appears it finally is.

FOX aired a new regular lineup in full for the first time since October 12 to mixed results. Glee remained a powerhouse but was down almost a million viewers and three tenths in the demo from the last new episode two weeks ago. The viewership number is a season low and the demo number ties a season low. Still, it is a standout for FOX. New comedy Raising Hope followed and was down two tenths in viewers and even in the demo from the last original two weeks ago (it was up from the original that aired at 9:30 the same night). Not counting the special 9:30 episode, the viewership totals was a series low but the demo has held steady for three episodes straight. Running Wilde was barely on the map as it was down a tenth in viewers but up two tenths in the demo from the last original episode, which aired three weeks ago. We should be hearing an announcement cancelling this show anytime now.

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