Thursday, November 11, 2010

RATINGS RECAP: 11/10/10

ABC
8:00 Country Music Awards
Viewers: 16.5 million, 18-49 demo: 4.7

CBS
8:00 Survivor
Viewers: 11.3 million, 18-49 demo: 3.2
9:00 Criminal Minds
Viewers: 12.6 million, 18-49 demo: 3.1
10:00 The Defenders
Viewers: 8.4 million, 18-49 demo: 1.8

NBC
8:00 Undercovers
Viewers: 5.1 million, 18-49 demo: 1.2
9:00 Law & Order: SVU
Viewers: 7.2 million, 18-49 demo: 2.0
10:00 Law & Order: Los Angeles
Viewers: 6.8 million, 18-49 demo: 1.7

FOX
8:00 Hell's Kitchen
Viewers: 5.5 million, 18-49 demo: 2.5
9:00 Hell's Kitchen
Viewers: 5.9 million, 18-49 demo: 2.8

ABC's Country Music Awards towered over everything despite being down from last year. This year's ceremonies were down about 5% in viewers and 12% in the demo from last year's Taylor Swift-fueled telecast. Still it was an impressive number that caused big drops on the other networks. On CBS, Survivor was down a million viewers and half a demo point, easily hitting season lows. Criminal Minds followed and also hit season lows as it was down a whopping 2 million viewers and almost a full demo point. But the most troubling news came from new series The Defenders which was down over a million viewers and half a demo point. It went below 9 million viewers and a 2 in the demo for the first time. The 1.8 demo is particularly troubling as CBS doesn't get numbers like that outside of Friday. It wouldn't be surprising for it to be moved elsewhere to make room for Criminal Minds: Suspect Behavior or Chaos at midseason.

NBC was also hit hard by the increased competition. The cancelled Undercovers hit series lows as it was down almost a million viewers and a tenth in the demo. With these numbers, the cancellation seems very warranted. Law & Order: SVU hit a season low as it was down almost a million viewers and two tenths in the demo and spinoff Law & Order: Los Angeles hit series lows as it was down a million viewers and also two tenths in the demo. The demo numbers are just getting worse and worse for NBC as the season wears on.

Finally FOX aired new editions of Hell's Kitchen for the first time in weeks but they were down from the last original airings. The 8pm edition was down .8 in viewers and three tenths in the demo while the 9pm edition was down 1.6 million viewers and six tenths in the demo from their last respective airings. Like everything else, these were season lows. FOX will launch the second season of Human Target at 9pm next Wednesday. 

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