Tuesday, March 22, 2011

RATINGS RECAP: 3/20/11

ABC
7:00 America's Funniest Home Videos (Repeat)
Viewers: 6.8 million, 18-49 demo: 1.5
8:00 Secret Millionaire
Viewers: 10.3 million, 18-49 demo: 2.5
9:00 Shark Tank
Viewers: 6.1 million, 18-49 demo: 1.9
10:00 Detroit 1-8-7
Viewers: 4.7 million, 18-49 demo: 1.1

CBS
7:00 NCAA Basketball Overrun
Viewers: 8.8 million, 18-49 demo: 2.9
7:19 60 Minutes
Viewers: 11.9 million, 18-49 demo: 2.0
8:19 The Amazing Race
Viewers: 10.1 million, 18-49 demo: 2.8
9:19 Undercover Boss
Viewers: 11.7 million, 18-49 demo: 2.8
10:19 CSI: Miami
Viewers: 10.9 million, 18-49 demo: 2.6

NBC
7:00 Dateline NBC
Viewers: 5.1 million, 18-49 demo: 0.9
8:00 America's Next Great Restaurant
Viewers: 3.8 million, 18-49 demo: 1.2
9:00 Celebrity Apprentice
Viewers: 8.2 million, 18-49 demo: 2.8

FOX
7:00 The Simpsons (Repeat)
Viewers: 2.4 million, 18-49 demo: 1.0
7:30 American Dad! (Repeat)
Viewers: 2.9 million, 18-49 demo: 1.3
8:00 The Simpsons (Repeat)
Viewers: 4.6 million, 18-49 demo: 2.0
8:30 Bob's Burgers
Viewers: 4.4 million, 18-49 demo: 2.2
9:00 Family Guy
Viewers: 6.6 million, 18-49 demo: 3.3
9:30 The Cleveland Show
Viewers: 5.5 million, 18-49 demo: 2.6

ABC was all new from 8-11pm but with a different lineup than usual. At 8pm, week three of Secret Millionaire was down 1.1 million viewers and three tenths in the demo. It has dropped from a 3.4 to a 2.5 in the demo in just three weeks so ABC must be hoping it will stabilize soon. It seems to be a solid option but is now settling into numbers close to what Extreme Makeover: Home Edition was getting in the same slot. At 9pm, the season premiere of Shark Tank premiered to its best numbers ever. Of course that's not saying too much and the ratings are sure to go down (but expectations will be lower) in its Friday 8pm regular timeslot. Finally at 10pm was the season finale of Detroit 1-8-7 which hit a series low in total viewers. Despite some fan support, this drama has probably (and sadly) seen its last episode as it was just one of many freshman drama flops for ABC.

CBS's lineup was about 20 minutes behind thanks to March Madness overrun. 60 Minutes started things off and was up 1.4 million viewers and three tenths in the demo probably thanks to the stronger lead-in. The Amazing Race followed and up seven tenths in viewers and a tenth in the demo for its best numbers so far this edition. Undercover Boss was next and was down a tenth in viewers and two tenths in the demo. The novelty has certainly worn off for last spring's hit. Finally, CSI: Miami was down a full million viewers but just a tenth in the demo from last week's highs. Its numbers still seem to warrant a renewal for this on-the-bubble veteran.

NBC was all new on Sunday night as well. At 7pm, Dateline NBC was down seven tenths in viewers and two tenths in the demo. It was followed by America's Next Great Restaurant which fell another three tenths in viewers and two tenths in the demo to series lows. This is another flop for NBC but at least its not a high profile flop this time. Finally, Celebrity Apprentice was up a tenth in viewers and even in the demo for a third straight week as it was a rare bright spot for the peacock network. 

FOX was in repeats from 7-8:30pm but then all new for the rest of the night. Following a repeat of The Simpsons, Bob's Burgers was actually up three tenths in viewers and two tenths in the demo. This is somewhat encouraging as it had a weaker lead-in but the newest animated sitcom is not exactly setting the world on fire. At 9pm, Family Guy was new after being a repeat last week and was up three tenths in viewers and two tenths in the demo from its last new airing. The demo is still good but this show is not as strong when the lineup is not football-fueled. Finally at 9:30pm, The Cleveland Show was up seven tenths in viewers and four tenths in the demo from its last new airing, posting its best numbers in awhile.

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