Wednesday, January 6, 2016

RATINGS RECAP: 1/4/15

ABC
8:00 The Bachelor
Viewers: 7.6 million, 18-49 demo: 2.2
10:00 Bachelor Live
Viewers: 4.2 million, 18-49 demo: 1.0

CBS
8:00 Supergirl
Viewers: 8.8 million, 18-49 demo: 1.9
9:00 Scorpion
Viewers: 11.7 million, 18-49 demo: 2.2
10:00 NCIS: Los Angeles
Viewers: 10.5 million, 18-49 demo: 1.6

NBC
8:00 Superstore
Viewers: 6.0 million, 18-49 demo: 1.8
8:30 Telenovela
Viewers: 4.6 million, 18-49 demo: 1.3
9:00 The Biggest Loser
Viewers: 3.9 million, 18-49 demo: 1.2

FOX
8:00 Superhuman
Viewers: 3.6 million, 18-49 demo: 1.2

On Monday night, NBC got a surprising result from its new comedy block. In its time period premiere, Superstore delivered a very solid 1.8 demo. This was only two tenths below its preview episode following The Voice a month ago. There is clearly some interest and buzz for the show. It's not a game changer but it is the most promising NBC comedy result in quite awhile. Now, NBC needs to do everything it can to nurture this show and keep the momentum going. Telenovela actually didn't do horrible either, even though it lost half a demo point from its lead-in. It was off just a tenth from its own preview episode. All in all, this was not a bad start at all for a bold attempt at launching a comedy block. It did not go as well for The Biggest Loser at 9pm. The veteran reality show debuted to a weak 1.2 demo. It seems this show has run its course and may be better served by a summer run at this point.

On ABC, the season premiere of The Bachelor was on par with last year's premiere with a solid 2.2 demo. The unscripted Bachelor Live that followed didn't do much but is still a cheap option for ABC. As is always the case, CBS seems poised to have a strong January if Monday is any indication, where there were big gains across the board. Supergirl was up 1.5 million viewers and four tenths in the demo for its best performance since its second week. Scorpion was up a big 2.4 million viewers and four tenths in the demo, tying its season high from the premiere. At 10pm, NCIS: Los Angeles was up 1.3 million viewers and two tenths in the demo for an outright season high. I'm not sure what it is about CBS in January but they always get some big results for their shows. FOX barely competed with a Superhuman special.

WINNER OF THE NIGHT: Superstore (NBC)
LOSER OF THE NIGHT: The Biggest Loser (NBC)

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