Wednesday, March 27, 2013

RATINGS RECAP: 3/26/13

ABC
8:00 Splash
Viewers: 6.7 million, 18-49 demo: 1.7
9:00 Dancing with the Stars
Viewers: 13.4 million, 18-49 demo: 2.4
10:00 Body of Proof
Viewers: 9.6 million, 18-49 demo: 1.6

CBS
8:00 NCIS
Viewers: 18.6 million, 18-49 demo: 3.2
9:00 NCIS: Los Angeles
Viewers: 14.5 million, 18-49 demo: 2.6
10:00 Golden Boy
Viewers: 8.1 million, 18-49 demo: 1.4

NBC
8:00 The Voice
Viewers: 12.4 million, 18-49 demo: 4.1
9:00 Go On
Viewers: 5.1 million, 18-49 demo: 1.9
9:30 The New Normal
Viewers: 3.3 million, 18-49 demo: 1.3
10:00 Smash
Viewers: 3.1 million, 18-49 demo: 1.0

FOX 
8:00 Hell's Kitchen
Viewers: 4.7 million, 18-49 demo: 2.0
9:00 New Girl
Viewers: 4.2 million, 18-49 demo: 2.2
9:30 The Mindy Project
Viewers: 2.6 million, 18-49 demo: 1.5

It was an interesting night for NBC as The Voice returned to the night with another stellar performance. It was down from Monday night's premiere but that was without the 9pm hour. It also was above several fall Tuesday performances. All eyes were on the 9pm sitcoms that followed - Go On was up 2.2 million viewers and nine tenths in the demo while The New Normal was up 1.2 million viewers and six tenths in the demo. The rises are nice but retention was terrible. It might have been enough for Go On to get another chance next season but The New Normal has to be officially done at this point when it can only muster a 1.3 demo half an hour after The Voice. At 10pm, Smash barely felt a bump as it was up four tenths in viewers and three tenths in the demo. Looks like NBC made the right move shipping this to Saturday because it's not doing anything more with The Voice starting the night. 

Over on ABC, Splash took a huge second week dive (pun intended) as expected. It was down 2.3 million viewers and nine tenths in the demo. With the initial curiosity gone and competition from The Voice, this is not surprising. But it's still doing better than The Taste was in this slot. At 9pm, a results edition of Dancing with the Stars die better than any results edition in the fall other than the finale. At 10pm, Body of Proof was up 1.2 million viewers and a tenth in the demo as it won a weak 10pm hour. 

On CBS, NCIS was down 1.2 million viewers but even in the demo despite competition from The Voice. That's a great performance for the veteran drama. At 9pm, NCIS: Los Angeles was down 2.3 million viewers and three tenths in the demo. Does the week-to-week drop in the two week planted NCIS: Red episodes mean bad news for the planned spinoff? At 10pm, Golden Boy was down 1.2 million viewers and three tenths in the demo for a low 1.4 demo. It is not looking good for this show.

Finally on FOX, Hell's Kitchen was up a tenth in viewers and even in the demo. It's very surprising that bothNCIS and Hell's Kitchen were not impacted by the return of The Voice. Looks like Splash took the brunt of the competition. At 9pm, New Girl was down a tenth in viewers and the demo while The Mindy Project was down half a million viewers and two tenths in the demo. FOX really made a mistake renewing Mindy. It's only going to get worse next season especially if it changes timeslots. This show did not deserve a renewal.

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