Wednesday, April 4, 2012

RATINGS RECAP: 4/1/12

ABC
7:00 America's Funniest Home Videos
Viewers: 5.5 million, 18-49 demo: 1.2
8:00 Once Upon a Time
Viewers: 8.4 million, 18-49 demo: 2.8
9:00 Desperate Housewives
Viewers: 8.5 million, 18-49 demo: 2.6
10:00 GCB 
Viewers: 5.6 million, 18-49 demo: 1.9

CBS
7:00 60 Minutes
Viewers: 10.1 million, 18-49 demo: 1.4
8:00 Academy of Country Music Awards
Viewers: 13.1 million, 18-49 demo: 3.1

NBC
7:00 Dateline NBC
Viewers: 4.7 million, 18-49 demo: 1.0
8:00 Celebrity Apprentice
Viewers: 6.0 million, 18-49 demo: 1.8

FOX
7:00 The Simpsons (Repeat)
Viewers: 2.2 million, 18-49 demo: 0.9
7:30 The Cleveland Show
Viewers: 2.9 million, 18-49 demo: 1.2
8:00 The Simpsons (Repeat)
Viewers: 3.9 million, 18-49 demo: 1.7
8:30 Bob's Burgers
Viewers: 3.7 million, 18-49 demo: 1.7
9:00 Family Guy (Repeat)
Viewers: 5.1 million, 18-49 demo: 2.5
9:30 American Dad!
Viewers: 4.2 million, 18-49 demo: 2.0 

On CBS, 60 Minutes started off the night down 1.1 million viewers and a big nine tenths in the demo from last week when it had basketball as a lead-in. The Academy of Country Music Awards was a solid performer for the rest of the night. Over on ABC, America's Funniest Home Videos was down six tenths in viewers and even in the demo. Once Upon a Time was down four tenths in viewers and a tenth in the demo. Though it hit another series low, it really has held up well against Daylight Savings being such a serialized, odd show. At 9pm, Desperate Housewives was down three tenths in viewers and even in the demo. At 10pm, GCB was down seven tenths in viewers and two tenths in the demo for a series low. This isn't a good time to be hitting series lows but it has been holding up in the time period much better than Pan Am after a low debut so that bodes well for it. It will get a shot at 9pm next week. 

Over on NBC, Dateline NBC was down a million viewers but even in the demo while a three hour Celebrity Apprentice was dead even in viewers and the demo. This show is getting tired but it's still not a terrible performer by NBC standards. Once again, only The Cleveland Show, Bob's Burgers, and American Dad! were new for FOX but they saw some drops. Cleveland was down two tenths in viewers and three tenths in the demo to a low 1.2. Burgers was down three tenths in viewers and the demo for a season low. Dad was the best week-to-week as it was down just a tenth in viewers and even in the demo.

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