Wednesday, September 29, 2010

RATINGS RECAP: 9/28/10

ABC
8:00 No Ordinary Family
Viewers: 10.7 million, 18-49 demo: 3.2
9:00 Dancing with the Stars Results
Viewers: 17.3 million, 18-49 demo: 3.8
10:00 Detroit 1-8-7
Viewers: 8.7 million, 18-49 demo: 2.1

CBS
8:00 NCIS
Viewers: 19.1 million, 18-49 demo: 4.1
9:00 NCIS: Los Angeles
Viewers: 16.5 million, 18-49 demo: 3.7
10:00 The Good Wife
Viewers: 12.8 million, 18-49 demo: 2.5

NBC
8:00 The Biggest Loser
Viewers: 7.2 million, 18-49 demo: 2.7
10:00 Parenthood
Viewers: 4.8 million, 18-49 demo: 2.0

FOX
8:00 Glee
Viewers: 13.5 million, 18-49 demo: 5.9
9:00 Raising Hope
Viewers: 7.1 million, 18-49 demo: 3.1
9:30 Running Wilde
Viewers: 4.5 million, 18-49 demo: 1.9

Tuesday night brought a very crowded lineup at 8pm and some mixed results for freshmen series. ABC kicked things off with the series premiere of No Ordinary Family which had the best debut of any new ABC series but didn't knock it out of the park. It would have been perfect for Sunday at 8pm but could get lost in this crowded timeslot when it levels off. The results edition of Dancing with the Stars was down some from last week as to be expected but still powerful. It just barely nipped CBS to win the demo. Detroit 1-8-7 was off only about 7% from its premiere and managed to get second in the demo. If it levels off around here or even a bit lower, it will be significantly outperforming The Forgotten and V in this timeslot last year.

CBS had another strong night. The NCIS franchise was powerful - the original series dominated in total viewers and took second, as expected, in the demo. The spinoff at 9pm came in a very close second to Dancing on ABC, which is good news. Finally, The Good Wife returned at 10pm to respectable numbers. It dominated total viewer numbers and managed to win the demo by a good margin. It wasn't too far off from its series premiere a year ago, particularly in total viewers.

NBC saw very disappointing numbers for its lineup of The Biggest Loser and Parenthood. Loser may be hitting its expiration date as a reality series as it is down a lot from previous years. Parenthood hit a series low in viewers and managed a very disappointing third in the demo. Many thought that Parenthood could win the 10pm demo even with low viewership numbers, but this is not a good sign at all for the sophomore series. Below 5 million is a red flag.

FOX kept the Glee train rolling as it built on its powerful season premiere in viewers and the demo and came close to hitting a 6 in the demo, which would be outstanding. Raising Hope slid just a bit in total viewers and stayed the same in the demo. Although its retention behind Glee is bad, it is decent news that it barely slipped at all. FOX has much more to worry about in Running Wilde. Even with Glee rising and Hope steady, Running Wilde dipped about 20% in viewers from its premiere last week and fell below a 2 in the demo. With FOX already having cancelled Lone Star, is Running Wilde next?

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