Sunday, September 26, 2010

RATINGS RECAP: 9/24/10

ABC
8:00 Modern Family (Repeat)
Viewers: 3.9 million, 18-49 demo: 1.2
8:30 Better With You (Repeat)
Viewers: 2.9 million, 18-49 demo: 0.9
9:00 The Whole Truth (Repeat)
Viewers: 2.9 million, 18-49 demo: 0.7
10:00 20/20
Viewers: 5.5 million, 18-49 demo: 1.6

CBS
8:00 Medium
Viewers: 6.1 million, 18-49 demo: 1.4
9:00 CSI: NY
Viewers: 10.3 million, 18-49 demo: 2.0
10:00 Blue Bloods
Viewers: 13.0 million, 18-49 demo: 2.2

NBC
8:00 Dateline NBC
Viewers: 7.3 million, 18-49 demo: 1.6
10:00  Outlaw
Viewers: 4.9 million, 18-49 demo: 1.1

FOX
8:00 Human Target (Repeat)
Viewers: 3.1 million, 18-49 demo: 0.6
9:00 The Good Guys
Viewers: 2.8 million, 18-49 demo: 0.9

Friday night of premiere week saw a mixed bag with CBS having the most to write home about. The big winner of the night was the series premiere of the Tom Selleck drama Blue Bloods. The well-received drama saw over 13 million viewers, a number not seen on Friday in a long time. It was old-skewing as expected but CBS will be very happy if it can stay close to those numbers. On the flip side, FOX's The Good Guys crashed and burned as expected. After low numbers on Mondays this summer with originals, it was DOA out of a Human Target rerun. We'll see how Target does but FOX may be headed back to reruns on Fridays soon. 

CBS also had positive news from the returning drama CSI: NY in its new timeslot. Although it was obviously down from its previous Weds 10pm numbers, it got over 10 million viewers which is commendable. However, Medium saw low returns at 8pm and doesn't seem capable of anchoring the night as it is below what the now-cancelled Ghost Whisperer was receiving last year. NBC had solid numbers for Dateline which is a cheap way to get 7 million viewers on Friday. However, episode two of Outlaw crashed from its solid sample over a week ago. The cancellation clock is ticking on this series as viewers clearly flocked to Blue Bloods instead. ABC aired mostly repeats to low numbers but more exposure for new series Better With You and The Whole Truth while 20/20 had very mild numbers at 10pm. And FOX saw typical low numbers for a rerun of Human Target before the aforementioned The Good Guys.  

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