Wednesday, January 19, 2011

RATINGS RECAP: 1/16/11

ABC
7:00 America's Funniest Home Videos (Repeat)
Viewers: 5.9 million, 18-49 demo: 1.1
8:00 Extreme Makeover: Home Edition
Viewers: 7.9 million, 18-49 demo: 2.0
9:00 Desperate Housewives
Viewers: 10.3 million, 18-49 demo: 3.1
10:00 Brothers & Sisters
Viewers: 7.1 million, 18-49 demo: 2.0

CBS
7:00 NFL Overrun
Viewers: 43.6 million, 18-49 demo: 15.0
7:48 NFL Postgame
Viewers: 31.2 million, 18-49 demo: 10.5
8:00 60 Minutes
Viewers: 17.4 million, 18-49 demo: 4.0
9:00 Undercover Boss
Viewers: 13.8 million, 18-49 demo: 3.4
10:00 CSI: Miami
Viewers: 12.0 million, 18-49 demo: 2.4

NBC
7:00 Golden Globes Preshow
Viewers: 5.1 million, 18-49 demo: 1.1
8:00 68th Annual Golden Globe Awards
Viewers: 17.0 million, 18-49 demo 5.2

FOX
7:00 The Simpsons (Repeat)
Viewers: 2.6 million, 18-49 demo: 1.1
7:30 American Dad!
Viewers: 3.5 million, 18-49 demo: 1.7
8:00 The Simpsons
Viewers: 6.4 million, 18-49 demo: 3.1
8:30 Bob's Burgers
Viewers: 5.1 million, 18-49 demo: 2.5
9:00 Family Guy
Viewers: 7.1 million, 18-49 demo: 3.7
9:30 The Cleveland Show
Viewers: 5.5 million, 18-49 demo: 2.7

ABC put up mostly new programming against NBC's Golden Globe Awards and the results were not very positive. After a rerun of America's Funniest Home Videos, Extreme Makeover: Home Edition was down a rough 1.4 million viewers and seven tenths in the demo. At 9pm, a new Desperate Housewives was down a huge 2.5 million viewers and eight tenths in the demo to series lows. At 10pm, Brothers & Sisters was down 1.2 million viewers and two tenths in the demo also hitting series lows. Why ABC would air new episodes of these two shows against the Golden Globes, which would have a similar audience, is anyone's guess as both are fading. Especially Brothers & Sisters which is on the bubble for next season.


CBS was powered by huge numbers for the NFL Divisional Playoffs which took over the first hour. It will be even bigger this Sunday when the AFC Championship Game airs for most of primetime. Thanks to the football lead-in, 60 Minutes was up a huge 6.9 million viewers and 2.5 demo points. The demo was a season high but this was the last time this season that 60 Minutes will be football powered. Soon it will have to stand on its own. At 9pm, Undercover Boss was still feeling the football effects and was up 2 million viewers and four tenths in the demo for a season high in viewers. Finally at 10pm, CSI: Miami slid back to its regular 10pm timeslot and was even in viewers but down a tenth in the demo from last week's episode that aired at 8pm. The viewer total is a season high for its regular timeslot. Overall, CBS's football lead-in seemed to keep its shows afloat against the Golden Globes.

NBC scrapped its regular programming (and what even is regular on Sunday nights for NBC?) for the annual Golden Globe Awards which were up a tenth in viewers and seven tenths in the demo. The growth from last year (which grew from the year before) is positive even if it's only slight growth. FOX's animated lineup came crashing back to earth after last year's football-fueled numbers. In its timeslot premiere, American Dad! hit season lows at 7:30pm. At 8pm, The Simpsons was down a huge 6.2 million viewers and 2.6 demo points. Besides falling hard, which was expected, it hit a season low in total viewers. Week Two of the new addition Bob's Burgers had a huge drop - falling 4.3 million viewers (about 46%) and two full points in the demo. It was also the low of the 8-10pm shows, which doesn't bode well. But we'll have a better indication in a few weeks when the football competition dies down. At 9pm, Family Guy was down 2.2 million viewers and a point in the demo. Still down but not as far. Finally, at 9:30pm The Cleveland Show was down 1.9 million viewers and nine tenths in the demo, posting the best retention from last week though it was by far the weakest performer a week ago. These seem like terrible drops but last week's ratings were ridiculously high. It will be interesting to see where these shows, especially Bob's Burgers, settle this spring.

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