Wednesday, January 12, 2011

RATINGS RECAP: 1/11/11

ABC
8:00 No Ordinary Family
Viewers: 5.3 million, 18-49 demo: 1.5 
9:00 V
Viewers: 5.8 million, 18-49 demo: 1.9
10:00 Detroit 1-8-7
Viewers: 5.1 million, 18-49 demo: 1.0

CBS8:00 NCIS
Viewers: 21.9 million, 18-49 demo: 4.5
9:00 NCIS: Los Angeles
Viewers: 18.1 million, 18-49 demo: 3.7
10:00 The Good Wife
Viewers: 12.3 million, 18-49 demo: 2.3

NBC
8:00 The Biggest Loser
Viewers: 8.8 million, 18-49 demo: 3.2
10:00 Parenthood
Viewers: 5.6 million, 18-49 demo: 2.2

FOX
8:00 Glee (Repeat)
Viewers: 4.7 million, 18-49 demo: 1.7
9:00 Million Dollar Money Drop
Viewers: 5.1 million, 18-49 demo: 1.8

ABC had more bad news from its dramas on Tuesday night as none of their high profile dramas were even able to crack 6 million viewers. At 8pm, No Ordinary Family sunk to series lows as it was down a very rough 1.5 million viewers and four tenths in the demo. This show which was probably a bubble show before last night has probably hurt its prospects greatly as it has lost over half its audience from its premiere. The second week of the sophomore season for V was down eight tenths in viewers and two tenths in the demo. The good news is that it did not fall very hard and it had the best demo of the night but the bad news is it's still very low overall. At 10pm, Detroit 1-8-7 also hit new series lows as it was down a tenth in viewers and two tenths in the demo to a terrible 1.0. ABC has supported this show but a 1.0 demo is just too low. The question now is, will ABC air the remaining episodes in this slot? Most shows that hit a 1.0 see a cancellation or a pull soon after.

CBS on the other hand just steamrolled the competition with its lineup of dramas. Veteran NCIS had tremendous ratings last night as it hit season highs and was up 2 million viewers and half a demo point. This show is getting total viewer numbers that no other scripted show can get anymore, which is quite impressive. It also does better than usual when Glee is a repeat even though one wouldn't think there's a ton of crossover audience between those two shows. NCIS: Los Angeles also soared as it was up 1.3 million viewers and four tenths in the demo for easy season highs. Finally at 10pm, The Good Wife was up half a million viewers and a tenth in the demo. It's not as strong a rise as the other two but I'm not sure how much of the same audience watches the NCIS series and The Good Wife. All in all, it was a hugely successful night for CBS.

NBC also had a decent night. The Biggest Loser: Couples Edition was even in total viewers and down just a tenth in the demo from last week's premiere which is very good considering it was competing with a new NCIS this week. This edition seems to have rebounded from the lows of the fall at least for now. We'll see what happens when Glee returns. At 10pm, Parenthood was down four tenths in viewers and a tenth in the demo, also above its fall numbers. It seems to finally be showing some life as it gets ready to move to Mondays in March after a February break. FOX aired a Glee repeat and a new episode of Million Dollar Money Drop which was up 1.3 million viewers and half a demo point from last week. Although not great, this show may end up serving as a decent filler after all.

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