Tuesday, November 9, 2010

RATINGS RECAP: 11/7/10

ABC
7:00 America's Funniest Home Videos
Viewers: 7.7 million, 18-49 demo: 1.6
8:00 Extreme Makeover: Home Edition
Viewers: 9.3 million, 18-49 demo: 2.5
9:00 Desperate Housewives
Viewers: 12.7 million, 18-49 demo: 4.1
10:00 Brothers & Sisters
Viewers: 8.7 million, 18-49 demo: 2.5

CBS
7:00 NFL Overrun
Viewers: 27.8 million, 18-49 demo: 9.6
8:07 60 Minutes
Viewers: 15.1 million, 18-49 demo: 3.3
9:07 The Amazing Race
Viewers: 11.0 million, 18-49 demo: 3.3
10:07 Undercover Boss
Viewers: 11.0 million, 18-49 demo: 2.9

NBC
7:00 Football Night in America
Viewers: 3.2 million, 18-49 demo: 1.0
7:55 Football Night in America Part 2
Viewers: 9.8 million, 18-49 demo: 3.4
8:22 NFL Pregame
Viewers: 16.0 million, 18-49 demo: 5.8
8:31 Sunday Night Football
Viewers: 19.4 million, 18-49 demo: 7.4

FOX
7:00 The Simpsons (Repeat)
Viewers: 3.2 million, 18-49 demo: 1.2
7:30 The Simpsons (Repeat)
Viewers: 4.4 million, 18-49 demo: 1.9
8:00 The Simpsons
Viewers: 8.0 million, 18-49 demo: 3.7
8:30 The Cleveland Show
Viewers: 6.7 million, 18-49 demo: 3.0
9:00 Family Guy
Viewers: 8.0 million, 18-49 demo: 3.8
9:30 American Dad!
Viewers: 6.3 million, 18-49 demo: 2.9

ABC rebounded on Sunday night from last week's low numbers as there was no longer Halloween and the World Series to compete with. America's Funniest Home Videos was up almost two million viewers and two tenths in the demo. Extreme Makeover: Home Edition made an even better jump as it was up 2.7 million viewers and .7 in the demo, posting its best total viewership numbers of the season. Desperate Housewives also rebounded as it was up 1.6 million viewers and over half a point in the demo. Finally, Brothers & Sisters was also up. It did not have as big a gain but was up over half a million viewers and two tenths in the demo. All in all, a good rebound for ABC.


CBS was forced to adjust its lineup when football ran over an hour late. They ended up preempting regular 10pm occupant CSI: Miami and will air that scheduled episode next week. But it was good news as football was absolutely dominating in the first hour and that always positively impacts 60 Minutes which was up a ridiculous 4.4 million viewers and nearly two full demo points. This show is still powerful when it has a football lead-in. The Amazing Race followed and also benefited as it was up nearly two million viewers and seven tenths in the demo from last week's 8pm airing. Undercover Boss however seems to be fading - part of it can be blamed on the late start, but it just isn't the power it was last spring. It was up three tenths in viewers but down a tenth in the demo, dipping below a 3 for the first time. Is the novelty quickly wearing off?

NBC continued to shine with football. The preshow and pregame delivered solid numbers and the game, despite being a blow out, was up over a million viewers and a tenth in the demo from last week's much closer game. There is no doubt that these numbers would have been through the roof if Dallas was competitive in the game or this season. The NFL is continuing to just dominate the fall ratings wherever it airs. 

Finally FOX aired a Halloween lineup a week late as the cartoons were new for the first time since October 10. Two reruns of The Simpsons were low as was expected. But the new annual Treehouse of Horror episode at 8pm was up 1.3 million viewers and seven tenths in the demo from the last original airing. The Cleveland Show followed and was up over a million viewers and four tenths in the demo from the last new episode. Family Guy was also up a million viewers and four tenths in the demo while American Dad! was the weak link of the night but still up nearly a million viewers and four tenths in the demo. The Halloween boost continues even after Halloween!

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