Saturday, September 28, 2013

GOOD WEEK/BAD WEEK: September 28, 2013

GOOD WEEK: THE "BIG GUNS"
It has been a good premiere week for the broadcast networks for the most part. Most importantly, they each had a major victory with the show that matters most. ABC needed Marvel's Agents of S.H.I.E.L.D. to premiere big and it delivered the best demo for a drama premiere since 2009. CBS needed The Big Bang Theory to come back and power The Crazy Ones to a big debut. Big Bang delivered it's best viewership total ever and The Crazy Ones had the best sitcom debut in two years. NBC needed The Voice and The Blacklist to start off strong and The Voice had its best debut since the post-Super Bowl airing while The Blacklist dominated its hour against CBS' competing new drama Hostages. Finally, FOX needed Sleepy Hollow to hold up after a surprisingly strong debut and it did as it got a 3.1 demo against The Voice, Dancing with the Stars, and 2 Broke Girls/Mom. Not everything went perfectly for the networks this week but the things that absolutely needed to did just that.

BAD WEEK: "LUCKY 7"
This statement might change in the coming days with Betrayal, We Are Men, and Super Fun Night, but only one new show has been completely dead on arrival and that was Lucky 7. Every other show could point to some hope, even Hostages, which had some nice DVR gains. But there is no hope for Lucky 7. 4.4 million viewers and a 1.3 premiere is not going to cut it. ABC saw a 6.4 million/1.4 demo debut for Zero Hour last midseason and that was gone after three weeks. We'll see if Lucky 7 can even make it that long.

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