Wednesday, December 15, 2010

RATINGS RECAP: 12/14/10

ABC
8:00 I Want a Dog for Christmas Charlie Brown
Viewers: 5.6 million, 18-49 demo: 1.6
9:00 No Ordinary Family (Repeat)
Viewers: 3.5 million, 18-49 demo: 1.0
10:00 Detroit 1-8-7 (Repeat)
Viewers: 3.8 million, 18-49 demo: 0.8

CBS
8:00 NCIS
Viewers: 19.9 million, 18-49 demo: 4.0
9:00 NCIS: Los Angeles
Viewers: 16.8 million, 18-49 demo: 3.3
10:00 The Good Wife
Viewers: 11.8 million, 18-49 demo: 2.2

NBC
8:00 Minute to Win It
Viewers: 7.7 million, 18-49 demo: 2.3
9:00 The Biggest Loser
Viewers: 11.1 million, 18-49 demo: 4.0

FOX
8:00 Glee (Repeat)
Viewers: 5.6 million, 18-49 demo: 2.1
9:00 Glee (Repeat)
Viewers: 5.4 million, 18-49 demo: 2.1

ABC's December doldrums continued Wednesday night with a low-rated Charlie Brown special followed by repeats of No Ordinary Family and Detroit 1-8-7, which can be added to the list of shows that don't repeat well. CBS had a strong night with new episodes for the first time in three weeks. NCIS was up 1.1 million viewers and a tenth in the demo from three weeks ago and remains a powerhouse. NCIS: Los Angeles was up a nice 1.8 million viewers and also a tenth in the demo. The viewer total is a season high. Finally, The Good Wife was up a tenth in viewers and even in the demo which is ok. Maybe the increased competition on NBC contributed to less of a jump?

NBC had a strong night. Minute to Win It was up seven tenths in viewers and four tenths in the demo from last week's season premiere despite being against a new NCIS this week. The season finale of The Biggest Loser brought some welcome news to the franchise which experienced a rough fall. It was up a strong 2.9 million viewers and almost a full demo point for easy season highs. Loser has shown significant growth in the last couple weeks - was it because of less competition, increased attention leading into the finale, or the move to 9pm? Maybe it's a combination of all three - it returns in the spring back at 8pm with a Couples edition. FOX aired two repeats of Glee which were serviceable. Staying above a 2 in the demo for a repeat is good news for this show.

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