Wednesday, December 1, 2010

RATINGS RECAP: 11/30/10

ABC
8:00 How the Grinch Stole Christmas
Viewers: 6.9 million, 18-49 demo: 2.2
8:30 Shrek the Halls
Viewers: 7.4 million, 18-49 demo: 2.4
9:00 No Ordinary Family
Viewers: 6.2 million, 18-49 demo: 1.9
10:00 Detroit 1-8-7
Viewers: 7.3 million, 18-49 demo: 1.6

CBS
8:00 Rudolph the Red Nosed Reindeer
Viewers: 12.2 million, 18-49 demo: 3.9
9:00 NCIS (Repeat)
Viewers: 15.0 million, 18-49 demo: 3.0
10:00 Victoria's Secret Fashion Show
Viewers: 9.0 million, 18-49 demo: 3.4

NBC
8:00 Christmas in Rockfeller Center
Viewers: 11.3 million, 18-49 demo: 1.9
9:00 The Biggest Loser
Viewers: 8.3 million, 18-49 demo: 2.9

FOX
8:00 Glee
Viewers: 11.7 million, 18-49 demo: 4.6
9:00 Raising Hope
Viewers: 6.7 million, 18-49 demo: 2.7
9:30 Running Wilde
Viewers: 3.4 million, 18-49 demo: 1.4

ABC did not have very good news to report on its first post-Dancing with the Stars Tuesday. Two Christmas specials were way down from last year's numbers and were swallowed by Christmas specials on CBS and NBC. No Ordinary Family aired at 9pm for the first of three times and was down eight tenths in viewers but up a tenth in the demo. These are very disappointing numbers considering it had a lead-in for once and was against less competition. Not good news for ABC's hyped drama. Fellow freshman drama Detroit 1-8-7 was down seven tenths in viewers and a tenth in the demo from its last new airing two weeks ago. The demo is a season low but this is the first time it did not have a Dancing with the Stars lead-in, so it's at least respectable. ABC announced yesterday that the new Dana Delaney medical drama Body of Proof, originally targeted for Fridays at 9pm in the fall, will launch on March 28 after Detroit ends its 18-episode season.

CBS had a good night all-around as the perennial favorite Rudolph the Red Nosed Reindeer had a great showing. Over 12 million viewers and nearly a 4 in the demo is fantastic for a special that is aired every year and readily available on DVD. A repeat of NCIS followed at a special time with stellar numbers. Most series would be happy to have those episodes for a first-run show. Finally, a Victoria's Secret Fashion Show delivered solid numbers, particularly in the demo and was up a million viewers and half a demo point from last year's special.

NBC also had good news as their 8pm special Christmas in Rockefeller Center was up a strong 2.6 million viewers and a tenth in the demo from last year. It is not a great demo performer but very solid in the total viewer category. The Biggest Loser aired from 9-11pm instead of 8-10pm and was up a nice 1.5 million viewers and six tenths in the demo. The viewers were a season high and the demo tied a season high. With less competition and the finale nearing, Loser may see some improvement on its dismal season.

FOX had an all-new, regular lineup. At 8pm, Glee was up a nice 1.3 million viewers and six tenths in the demo from last week's season lows. It was a strong rebound after a troubling drop last week despite airing against all the holiday specials. Raising Hope followed and was up a million viewers and two tenths in the demo from last week. The total viewer numbers are its best since the second episode. Running Wilde came back to start airing the rest of its 13 episode order and was up six tenths in viewers and a tenth in the demo from its last airing on November 9. It remains very unlikely to ever see more episodes after the 13 are done.

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