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RATINGS RECAP: 3/11/12

ABC
7:00 America's Funniest Home Videos
Viewers: 6.5 million, 18-49 demo: 1.4
8:00 Once Upon a Time
Viewers: 9.3 million, 18-49 demo: 2.9
9:00 Desperate Housewives
Viewers: 8.4 million, 18-49 demo: 2.6
10:00 GCB
Viewers: 7.1 million, 18-49 demo: 2.3

CBS
7:00 60 Minutes
Viewers: 10.5 million, 18-49 demo: 1.7
8:00 The Amazing Race
Viewers: 9.7 million, 18-49 demo: 2.9
9:00 The Good Wife
Viewers: 9.9 million, 18-49 demo: 1.7
10:00 CSI: Miami
Viewers: 10.7 million, 18-49 demo: 2.1

NBC
7:00 Dateline NBC
Viewers: 4.7 million, 18-49 demo: 0.9
8:00 Harry's Law
Viewers: 9.1 million, 18-49 demo: 1.1
9:00 Celebrity Apprentice
Viewers: 6.5 million, 18-49 demo: 2.0

FOX
7:00 The Simpsons (Repeat)
Viewers: 2.8 million, 18-49 demo: 1.3
7:30 The Cleveland Show
Viewers: 3.4 million, 18-49 demo: 1.6
8:00 The Simpsons
Viewers: 5.0 million, 18-49 demo: 2.3
8:30 Bob's Burgers
Viewers: 4.0 million, 18-49 demo: 1.9
9:00 Family Guy
Viewers: 5.7 million, 18-49 demo: 2.8
9:30 American Dad!
Viewers: 4.6 million, 18-49 demo: 2.2 

Daylight Savings is upon us and the effects were felt by some early shows on Sunday night. On ABC, America's Funniest Home Videos was down 1.6 million viewers and a big eight tenths in the demo from last week's season high. Once Upon a Time was down 1.4 million viewers and a rough half a demo point, tying a series low. This is the nature of the beast of this time of year for many shows though. At 9pm, Desperate Housewives did not follow the trend of the earlier shows as it was up two tenths in viewers and a tenth in the demo. But the best news came at 10pm where GCB bucked the trend of nearly every new show as it went down half a million viewers but up a tenth in the demo. Going up in the demo is extremely rare for week two so this is an impressive showing. 

Over on CBS, 60 Minutes was down a million viewers but up a tenth in the demo. The Amazing Race managed to not be affected by Daylight Savings which is great. It was down six tenths in viewers but surprisingly up a tenth in the demo. At 9pm, The Good Wife was up a tenth in viewers but down two tenths in the demo for a series low. This show is skewing older and older. Though it may make sense for CBS to cancel this compared to the ratings for its other dramas, I still don't think they will due to upscale viewers and critical acclaim. At 10pm, CSI: Miami was up six tenths in viewers and even in the demo. 

Over on NBC, Dateline NBC started off the night down four tenths in viewers and a tenth in the demo. At 8pm was the Sunday debut of Harry's Law. It tied a series low in the demo but once again, did quite well in viewers. In fact, it does better than any other NBC scripted show in the total viewer categories. This might be a rare exception to the argument that total viewers don't matter because this is clearly a show that has its fans. They just happen to be older. At 9pm, Celebrity Apprentice was down two tenths in viewers and three tenths in the demo. A 2.0 demo is nothing to write home about for this show. 

Finally on FOX, The Cleveland Show started things off up three tenths in viewers and a tenth in the demo as it's doing a little better at 7:30pm recently. At 8pm, The Simpsons was down a tenth in viewers and two tenths in the demo. The season premiere of Bob's Burgers followed down from last week's Napoleon Dynamite. If FOX ends up keeping only one of these toons, it looks like Dynamite has the upper hand right now. At 9pm, Family Guy was up four tenths in viewers and even in the demo while American Dad! was up three tenths in viewers and a tenth in the demo.   
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