Starring: America Ferrera, Ben Feldman, Lauren Ash, Colton Dunn, Nico Santos, Nichole Bloom, and Mark McKinney
Created by Justin Spitzer
Written by Justin Spitzer, Directed by Ruben Fleischer
Superstore is a new ensemble workplace comedy set at a "big box" department store called Cloud 9. It focuses on a few of the employees, led by 10 year vet and floor manager, the straight-laced Amy (America Ferrera). Her humdrum world is thrown with the arrival of new associate Jonah (Ben Feldman), who seems set on changing up their world. Other employees include the Dwight Schrute-type assistant manager Dina (Lauren Ash), ditzy and pregnant Cheyenne (Nichole Bloom), fast talking, paraplegic Garrett (Colton Dunn), and fellow new associate, Mateo (Nico Santos). Their boss is the dorky Glenn (Mark McKinney).
I found Superstore to be surprisingly charming and funny. It starts with a first-rate cast that makes the most of the material and has a good camaraderie with each other already. The opposites-attract and underlying romantic tension between Amy and Jonah worked really well in the pilot despite being a bit of a cliche (speaking of a cliche, how often do workplace pilots involve a new employee unknowingly trashing the job to someone they shouldn't? Seems like it happens a lot). Cheyenne is funny and her boyfriend, a recurring character, was pretty funny as well. The Muppets-sounding Mark McKinney has some funny moments as well and Lauren Ash, while being extremely similar to Dwight on The Office, had some funny takes.
In addition to a strong main cast, the pilot made good use of other employees and especially, the customers. This will be essential going forward because I'd imagine a lot of the comedy can be mined from interesting customers. Should this become a hit, this gives them a very natural opportunity for great guest stars.
WILL I WATCH IT AGAIN?
Yep. I'm watching the second episode as I type this and I'm enjoying it. This could be a sleeper hit for me. I hope it can find an audience.