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Tuesday, November 8, 2011


7:00 Once Upon a Time (Repeat)
Viewers: 4.2 million, 18-49 demo: 1.2
8:00 Once Upon a Time
Viewers: 11.5 million, 18-49 demo: 3.8
9:00 Desperate Housewives
Viewers: 8.8 million, 18-49 demo: 2.8
10:00 Pan Am
Viewers: 5.2 million, 18-49 demo: 1.7

7:00 60 Minutes
Viewers: 13.4 million, 18-49 demo: 1.9
8:00 The Amazing Race
Viewers: 9.7 million, 18-49 demo: 2.7
9:00 The Good Wife
Viewers: 9.1 million, 18-49 demo: 2.0
10:00 CSI: Miami
Viewers: 8.7 million, 18-49 demo: 1.9

7:00 Football Night in America
Viewers: 5.6 million, 18-49 demo: 2.0
8:00 NFL Pregame
Viewers: 13.1 million, 18-49 demo: 4.9
8:30 Sunday Night Football
Viewers: 22.1 million, 18-49 demo: 8.8

7:00 NFL Overrun
Viewers: 28.2 million, 18-49 demo: 10.3
7:30 The OT
Viewers: 15.7 million, 18-49 demo: 6.1
8:00 The Simpsons
Viewers: 8.0 million, 18-49 demo: 3.7
8:30 Allen Gregory
Viewers: 4.3 million, 18-49 demo: 2.1
9:00 Family Guy
Viewers: 5.8 million, 18-49 demo: 3.1
9:30 American Dad!
Viewers: 4.9 million, 18-49 demo: 2.5

The good news just kept rolling for Once Upon a Time on Sunday night. ABC's newest drama slipped just two tenths in viewers and a tenth in the demo in its third week showing a remarkable and impressive hold. Through three weeks, this is easily the top rated new drama on any network and it's showing no sign of falling apart. Even if it declined significantly over the next couple weeks (and that seems unlikely), it could still be performing way above expectations. At 9pm, Desperate Housewives didn't hold up as well as it was down half a million viewers and three tenths in the demo while at 10pm, Pan Am was down three tenths in viewers and a tenth in the demo for series lows. There's no way this show is surviving. It's just a matter of when ABC wants to put a new drama (likely GCB) here.  

Without an NFL overrun, CBS declined across the board with its lineup. At 7pm, 60 Minutes was affected the most as usual and it was down a big 5.2 million viewers and 2.2 demo points. At 8pm, The Amazing Race was down 1.3 million viewers and three tenths in the demo but basically even with where it was the last time there was no NFL overrun. At 9pm, The Good Wife was down 1.5 million viewers for a season low but even in the demo for the third week in a row. Finally at 10pm, CSI: Miami was down 1.3 million viewers and three tenths in the demo for a series low despite starting on time. Perhaps there was some viewers watching AMC's Hell on Wheels? Either way, this is a troubling performance. If any CSI show gets the boot after this season, it might be this one and not CSI: NY which is pulling adequate Friday numbers.

Over on NBC, a great Ravens-Steelers game was down just slightly from last week's Cowboys-Eagles tilt. Good games matter but it appears that big name teams matter even more with Sunday Night Football. Finally FOX had a mammoth NFL overrun leading into The OT and its cartoons. At 8pm, The Simpsons was down a tenth in viewers and three tenths in the demo. Last week didn't have an NFL overrun but it was the annual Halloween episode so this isn't surprising. At 8:30pm, week two of Allen Gregory was down half a million viewers and three tenths in the demo. This show is a bomb in the lineup and it doesn't seem like it will last after its initial seven episode order. At 9pm, Family Guy is having a rough go of it this year as it was down two tenths in viewers and a tenth in the demo. It was beating The Simpsons last year but it's easily getting beaten by the more veteran cartoon this year. At 9:30pm, American Dad! returned to typical numbers. 

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