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Wednesday, April 12, 2017

RATINGS RECAP: 4/11/17

ABC
8:00 The Middle
Viewers: 5.2 million, 18-49 demo: 1.3
8:30 American Housewife
Viewers: 4.3 million, 18-49 demo: 1.1
9:00 Fresh Off the Boat
Viewers: 3.7 million, 18-49 demo: 1.1
9:30 Imaginary Mary
Viewers: 3.1 million, 18-49 demo: 0.8
10:00 Marvel's Agents of S.H.I.E.L.D.
Viewers: 2.3 million, 18-49 demo: 0.7

CBS
8:00 NCIS (Repeat)
Viewers: 9.1 million, 18-49 demo: 0.9
9:00 Bull (Repeat)
Viewers: 7.4 million, 18-49 demo: 0.7
10:00 NCIS: New Orleans (Repeat)
Viewers: 6.6 million, 18-49 demo: 0.7

NBC
8:00 The Voice
Viewers: 7.8 million, 18-49 demo: 1.6
9:00 Trial & Error
Viewers: 3.6 million, 18-49 demo: 0.9
9:30 Trial & Error
Viewers: 2.9 million, 18-49 demo: 0.8
10:00 Chicago Fire (Repeat)
Viewers: 3.0 million, 18-49 demo: 0.6

FOX
8:00 Brooklyn Nine-Nine
Viewers: 1.9 million, 18-49 demo: 0.7
8:30 The Mick
Viewers: 2.2 million, 18-49 demo: 0.8
9:00 Prison Break
Viewers: 3.2 million, 18-49 demo: 1.1

CW
8:00 The Flash (Repeat)

Viewers: 0.8 million, 18-49 demo: 0.2
9:00 iZombie
Viewers: 0.9 million, 18-49 demo: 0.3

The spring doldrums are definitely here with another bad night for the broadcast networks. FOX had the return of Brooklyn Nine-Nine after over three months off and it did not go well as the veteran comedy hit a new series low with a 0.7 demo. FOX has put a ton of shows on long hiatuses this year and that's always a risk, even for comedies. At 8:30pm, The Mick was up a tenth in viewers and even in the demo despite the lower lead-in. At 9pm, week two of Prison Break took a big tumble, falling six tenths in viewers and a rough four tenths in the demo from its premiere. This isn't surprising, but also not a good sign. NBC aired a clip show of The Voice, which did OK, but Trial & Error finally stabilized despite the lead-in drop. It was even in the demo for the 9pm episode and actually up a tenth in the demo at 9:30. It will air a special Thursday episode before the two episode season finale next week.

On ABC, The Middle was down two tenths in viewers and a tenth in the demo for a series low. American Housewife also fell to a series low, dropping a tenth in viewers and the demo. At 9pm, Fresh Off the Boat was down a tenth in viewers and even in the demo. For whatever reason, this show has held up much better in recent weeks than the other comedies. Week two in its regular timeslot meant another drop for Imaginary Mary as it was down four tenths in viewers and a tenth in the demo. It's basically the same as The Real O'Neals. At 10pm, Marvel's Agents of S.H.I.E.L.D. was up a tenth in viewers and even in the demo. Finally on the CW, iZombie followed a repeat of The Flash and was down a tenth in viewers and the demo to new series lows.

WINNER OF THE NIGHT: Fresh Off the Boat (ABC)
LOSER OF THE NIGHT: Brooklyn Nine-Nine (FOX)

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