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Wednesday, October 12, 2016


8:00 The Middle
Viewers: 6.8 million, 18-49 demo: 1.8
8:30 American Housewife
Viewers: 6.6 million, 18-49 demo: 1.9
9:00 Fresh Off the Boat
Viewers: 5.0 million, 18-49 demo: 1.6
9:30 The Real O'Neals
Viewers: 3.8 million, 18-49 demo: 1.2
10:00 Marvel's Agents of S.H.I.E.L.D.
Viewers: 2.7 million, 18-49 demo: 0.9

8:00 NCIS
Viewers: 14.8 million, 18-49 demo: 1.8
9:00 Bull
Viewers: 13.0 million, 18-49 demo: 1.6
10:00 NCIS: New Orleans
Viewers: 9.6 million, 18-49 demo: 1.2

8:00 The Voice
Viewers: 10.9 million, 18-49 demo: 2.6
9:00 This is Us
Viewers: 9.9 million, 18-49 demo: 2.8
10:00 Chicago Fire
Viewers: 7.5 million, 18-49 demo: 1.8

8:00 Brooklyn Nine-Nine
Viewers: 2.1 million, 18-49 demo: 0.9
8:30 New Girl
Viewers: 2.0 million, 18-49 demo: 0.9
9:00 Scream Queens
Viewers: 1.6 million, 18-49 demo: 0.7

8:00 The Flash
Viewers: 2.8 million, 18-49 demo: 1.1
9:00 No Tomorrow
Viewers: 0.7 million, 18-49 demo: 0.2

Tuesday night marked the beginning of ABC's two hour comedy block on a second night and the results were very promising. After seven years on Wednesdays, The Middle moved over a night to start off the new block. It delivered a solid 6.8 million viewers and 1.8 demo, just a little bit below what it was doing last year around this time on Wednesdays. This is a very solid start for a show that has a loyal audience and probably won't drop too much from here. It led into the series premiere of American Housewife and it delivered a good start, building from its lead-in. It may not stay as steady as The Middle, but it certainly got itself started on the right foot. Fresh Off the Boat moved to 9pm and delivered its best performance since November 3. If the 8pm hour can hold up well, Boat may finally have a chance to be a more steady performer. Even The Real O'Neals was on the map with its best performance since its Wednesday premiere. Overall, this is a very promising start for ABC for a second night of comedy and they needed it after Notorious and Conviction were instant bombs. At 10pm, the incompatible Marvel's Agents of S.H.I.E.L.D. was down three tenths in viewers and even in the demo.

While ABC had a lot to be happy about, no network was happier than NBC with the dominating performance of This is Us. First up at 8pm, The Voice was up big from last week's clip show but down from the last regular Tuesday airing two weeks ago. Then This is Us moved to its new 9pm slot and was up an impressive 1.1 million viewers and two tenths in the demo, rising back to its premiere demo. This was a truly amazing performance for the new drama that has really captured public attention. In a higher viewed hour, it only gained momentum despite having last week off. This is a big time hit for NBC right now. At 10pm, the season premiere of Chicago Fire delivered 7.5 million viewers and a 1.8 demo, which was on par with last year's season premiere. This is a show that never goes off when the lead-in is big but also doesn't fall apart when the lead-in is tiny. So basically it's regular audience happily came back for season five. CBS was very much lost in the shuffle with series lows across the board. At 8pm, NCIS was up four tenths in viewers but down a tenth in the demo for a series low. This has been an underperformer so far this year, are they missing Michael Weatherly? Weatherly's Bull came down as well, dropping six tenths in viewers and three tenths in the demo and getting trounced by This is Us in the demo. At 10pm, NCIS: New Orleans was down 1.2 million viewers and three tenths in the demo.

It was a rough night for The CW. At 8pm, The Flash was down four tenths in viewers for a series low and two tenths in the demo, tying a series low. At this rate, it looks like Supergirl may be a stronger CW show than The Flash this year, which is off to a rocky start. But at least it had a pulse, which can't be said for its lead-out. Week two of No Tomorrow was barely a blip on the Nielsen radar, dropping eight tenths in viewers and three tenths in the demo to a terrible 0.2 demo. I don't care that this is the CW, this is an abysmal performance and four returning dramas and a new drama sitting on the bench, I can't imagine Tomorrow will last much longer in one of the best CW slots. Finally on FOX, a crossover between Brooklyn Nine-Nine and New Girl did them absolutely no good. Brooklyn was down three tenths in viewers and a tenth in the demo while Girl was even in viewers and down a tenth in the demo. At 9pm, Scream Queens was down a tenth in viewers and staying even in the demo at a terrible 0.7.


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