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Tuesday, January 26, 2016

RATINGS RECAP: 1/25/16

ABC
8:00 The Bachelor
Viewers: 7.7 million, 18-49 demo: 2.3
10:00 Bachelor Live
Viewers: 4.0 million, 18-49 demo: 1.0

CBS
8:00 Supergirl
Viewers: 8.0 million, 18-49 demo: 1.8
9:00 Scorpion
Viewers: 10.6 million, 18-49 demo: 1.8
10:00 NCIS: Los Angeles
Viewers: 10.0 million, 18-49 demo: 1.5

NBC
8:00 Superstore
Viewers: 4.9 million, 18-49 demo: 1.4
8:30 Telenovela
Viewers: 3.3 million, 18-49 demo: 0.9
9:00 The Biggest Loser
Viewers: 3.6 million, 18-49 demo: 1.2

FOX
8:00 The X-Files

Viewers: 9.7 million, 18-49 demo: 3.2
9:00 Lucifer
Viewers: 7.2 million, 18-49 demo: 2.4

On Monday night, FOX's new drama lineup for the next couple weeks got off to a sizzling start. Fresh off its huge return on Sunday night after the Championship Game, The X-Files had a strong Monday night performance with a solid 9.7 million viewers and strong 3.2 demo. It skewed young and many loyal viewers came back to night two. With only four more episodes in its very short season, it should hold up well enough to be a big success story. Perhaps even more encouraging was the lead-in it gave to Lucifer. The new drama delivered a very solid 2.4 demo. It could and probably will drop from here but at least it got a decent sampling, which doesn't always happen, especially for shows that have been critically maligned and don't seem to have a ton of buzz. The promotions over football and the big lead-in helped Lucifer get off to a good start but I don't trust that it will stay this way.

The rest of the networks held up pretty well against the new competition. On ABC, The Bachelor was up a tenth in viewers and the demo for a season high while Bachelor Live also was up a tenth in both categories. On CBS, Supergirl was down eight tenths in viewers and even in the demo. This held up extremely well against The X-Files when I thought it might be hit the hardest. At 9pm, Scorpion was down a million viewers and two tenths in the demo. Why did this drop so much when Supergirl didn't? At 10pm, NCIS: Los Angeles was down six tenths in viewers and a tenth in the demo. It was the NBC comedies, not Supergirl, that took the biggest hit. After a couple very promising weeks for Superstore, it was down eight tenths in viewers and three tenths in the demo. At 8:30pm, Telenovela was down six tenths in viewers and two tenths in the demo. At 9pm, The Biggest Loser was up a tenth in viewers and two tenths in the demo.

WINNER OF THE NIGHT: The X-Files (FOX)
LOSER OF THE NIGHT: Scorpion (CBS)

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