Wednesday, April 1, 2015

RATINGS RECAP: 3/31/15

ABC
8:00 Fresh Off the Boat
Viewers: 4.8 million, 18-49 demo: 1.3
8:30 Repeat After Me
Viewers: 3.3 million, 18-49 demo: 0.9
9:00 Marvel's Agents of S.H.I.E.L.D.
Viewers: 4.3 million, 18-49 demo: 1.4
10:00 Forever
Viewers: 4.7 million, 18-49 demo: 1.1

CBS
8:00 NCIS
Viewers: 16.6 million, 18-49 demo: 2.2
9:00 Movie: The Dovekeepers Part 1
Viewers: 9.0 million, 18-49 demo: 1.0

NBC
8:00 The Voice (Clip Show)
Viewers: 8.6 million, 18-49 demo: 2.0
9:00 Undateable
Viewers: 5.0 million, 18-49 demo: 1.4
9:30 One Big Happy
Viewers: 3.8 million, 18-49 demo: 1.2
10:00 Chicago Fire (Repeat)
Viewers: 3.9 million, 18-49 demo: 0.9

FOX
8:00 Hell's Kitchen

Viewers: 3.4 million, 18-49 demo: 1.2
9:00 New Girl
Viewers: 2.3 million, 18-49 demo: 1.0
9:30 Weird Loners
Viewers: 1.9 million, 18-49 demo: 0.7

It was a brutal night for the broadcast networks with a bomb of a mini-series, an even bigger bomb of a new show, and many series lows. FOX started things out with Hell's Kitchen down four tenths in viewers and a tenth in the demo. At 9pm, New Girl came back after several weeks of repeats and was down two tenths in viewers and a rough three tenths in the demo for a series low. It didn't give much of a lead-in to the new Weird Loners. But Loners completely tanked. With a 0.7 demo premiere, it tied ABC's 2013-14 series The Assets for the worst in-season demo premiere on the big four broadcast networks. This is truly DOA. On CBS, NCIS started things off up four tenths in viewers and even in the demo. The new CBS mini-series, The Dovekeepers, skewed ancient with a very weak 1.0 demo despite a decent nine million viewers. It lost viewers as the night went on so that doesn't bode well for Part 2 on Wednesday.

Over on ABC, Fresh Off the Boat started things off down a tenth in viewers and the demo for a series low. While it continues to slip, I think a renewal and pairing with something better may help it next year (a similar situation The Goldbergs was in last year at this time). At 8:30pm, Repeat After Me was down two tenths in viewers and a tenth in the demo for a series low. Marvel's Agents of S.H.I.E.L.D. was even in viewers but down a tenth in the demo for a series low. This will still probably get renewed because of its male skew. At 10pm, Forever was the only ABC show to not hit a series low. It was up three tenths in viewers and two tenths in the demo. After a clip show of The Voice on NBC, Undateable was down two tenths in viewers and a tenth in the demo while One Big Happy was dead even with last week. Things could have gone worse for these comedies but they're already pretty low so I'm not sure this was enough to change their momentum.

WINNER OF THE NIGHT: NCIS (CBS)
LOSER OF THE NIGHT: Weird Loners (FOX)

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