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Wednesday, October 1, 2014


8:00 Selfie
Viewers: 5.3 million, 18-49 demo: 1.6
8:30 Manhattan Love Story
Viewers: 4.7 million, 18-49 demo: 1.5
9:00 Marvel's Agents of S.H.I.E.L.D.
Viewers: 5.1 million, 18-49 demo: 1.8
10:00 Forever
Viewers: 5.7 million, 18-49 demo: 1.4

8:00 NCIS
Viewers: 18.8 million, 18-49 demo: 2.6
9:00 NCIS: New Orleans
Viewers: 16.6 million, 18-49 demo: 2.3
10:00 Person of Interest
Viewers: 10.7 million, 18-49 demo: 1.8

8:00 The Voice
Viewers: 13.7 million, 18-49 demo: 4.1
10:00 Chicago Fire
Viewers: 8.7 million, 18-49 demo: 2.3

8:00 Utopia

Viewers: 2.0 million, 18-49 demo: 0.8
9:00 New Girl
Viewers: 2.4 million, 18-49 demo: 1.3
9:30 The Mindy Project
Viewers: 2.4 million, 18-49 demo: 1.1

After a week of strong premieres, the first premieres of week two weren't on the same level. ABC's new Tuesday comedy lineup didn't get off to a good start. Selfie premiered to a 1.6 demo, which isn't DOA numbers but not a positive debut by any means. It should have done better given all the promotion. ABC's less-promoted and buzz-less Manhattan Love Story premiered just a tenth behind Selfie. This show arguably over-performed given the expectations, but it it's long-term prospects look pretty terrible. At 9pm, Marvel's Agents of S.H.I.E.L.D. dropped a troubling nine tenths in viewers and three tenths in the demo. The viewership is an outright series low, while the demo ties a series low. The buzz is continuing to fade on this show in season two. At 10pm, Forever didn't have as surprising a second week as it dropped 1.2 million viewers and three tenths in the demo. It's still doing better than anything in this slot last year, but the gap is narrowing.

CBS had a good second week. At 8pm, NCIS was actually up six tenths in viewers from the season premiere, but down three tenths in the demo. NCIS: New Orleans had a great second week hold as it was down just six tenths in viewers and two tenths in the demo from the series premiere. It continued to skew older than NCIS: Los Angeles. At 10pm, Person of Interest rebounded a bit from last week's disappointing premiere. It was up a tenth in viewers and the demo. NBC's The Voice continues to trump the competition as it was up half a million viewers and even in the demo. Though it premiered lower, it is holding better than last season so far. At 10pm, Chicago Fire was down a reasonable four tenths in viewers and three tenths in the demo from the season premiere.

Finally on FOX, Utopia was up a tenth in viewers and even in the demo. FOX announced today that Utopia will be yanked from the Tuesday lineup and will only air once a week, on Fridays. Not a cancellation, but awfully close. Repeats and the World Series will fill the 8pm hour until November 4 when Masterchef Junior premieres on a new night. FOX will now let Utopia die on Fridays for who knows how long, but this is a de facto cancellation for the reality show experiment. At 9pm, New Girl was dead even with last week while The Mindy Project was up three tenths in viewers and even in the demo. It looks like Mindy is closing in on New Girl again, just like it did towards the end of last season.


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