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Tuesday, September 23, 2014

RATINGS RECAP: 9/21/14

ABC
7:00 America's Funniest Home Videos (Repeat)
Viewers: 4.9 million, 18-49 demo: 0.9
8:00 Once Upon a Time (Repeat)
Viewers: 3.2 million, 18-49 demo: 0.8
9:00 Resurrection (Repeat)
Viewers: 3.1 million, 18-49 demo: 0.7
10:00 Revenge (Repeat)
Viewers: 2.6 million, 18-49 demo: 0.6

CBS
7:00 NFL Overrun
Viewers: 27.0 million, 18-49 demo: 9.0
8:04 60 Minutes
Viewers: 17.9 million, 18-49 demo: 3.5
9:04 Madam Secretary
Viewers: 14.8 million, 18-49 demo: 2.0
10:04 The Good Wife
Viewers: 11.1 million, 18-49 demo: 1.4

NBC
7:00 Football Night in America
Viewers: 2.4 million, 18-49 demo: 0.8
8:00 NFL Pregame
Viewers: 10.0 million, 18-49 demo: 3.7
8:30 Sunday Night Football
Viewers: 19.7 million, 18-49 demo: 7.8

FOX
7:00 Bob's Burgers (Repeat)
Viewers: 1.9 million, 18-49 demo: 0.8
7:30 The Simpsons (Repeat)
Viewers: 2.2 million, 18-49 demo: 0.9
8:00 The Simpsons (Repeat)
Viewers: 3.0 million, 18-49 demo: 1.3
8:30 Family Guy (Repeat)
Viewers: 2.8 million, 18-49 demo: 1.3
9:00 Family Guy (Repeat)
Viewers: 3,1 million, 18-49 demo: 1.4
9:30 American Dad!
Viewers: 3.0 million, 18-49 demo: 1.5

The final night of the 2013-14 season was primarily about premieres for the 2014-15 season. CBS had planned to air Madam Secretary both before and after The Good Wife but it settled for once after an overtime NFL game delayed things by an hour. A strong NFL finish propelled 60 Minutes to strong numbers. Then Secretary premiered to a strong 14.8 million viewers but a very old skewing 2.0 demo. However, the demo wouldn't concern me yet because the 18-49 demo is not the target demographic for this show, which is appealing to upscale, older viewers. If the total viewer count stays high enough, the demo won't matter much. The season premiere of The Good Wife followed to disappointing numbers as it got a mere 1.4 demo. After continuing critical buzz from last season, a strong lead-in, and very limited competition, it should have opened better. Elsewhere, a lackluster Sunday night game between Carolina and Pittsburgh was well below the first couple weeks.

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