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Wednesday, March 12, 2014

RATINGS RECAP: 3/10/14

ABC 
8:00 The Bachelor
Viewers: 10.1 million, 18-49 demo: 3.3
10:00 The Bachelor: After the Final Rose
Viewers: 11.0 million, 18-49 demo: 3.8

CBS 
8:00 How I Met Your Mother
Viewers: 7.7 million, 18-49 demo: 2.7
8:30 2 Broke Girls (Repeat)
Viewers: 5.3 million, 18-49 demo: 1.3
9:00 Mike & Molly
Viewers: 7.7 million, 18-49 demo: 1.8
9:30 Mom (Repeat)
Viewers: 5.8 million, 18-49 demo: 1.3
10:00 Intelligence
Viewers: 6.6 million, 18-49 demo: 1.3 

NBC 
8:00 The Voice
Viewers: 13.8 million, 18-49 demo: 3.7
10:00 Believe
Viewers: 10.6 million, 18-49 demo: 2.7

FOX 
8:00 Bones
Viewers: 6.6 million, 18-49 demo: 1.7
9:00 The Following
Viewers: 4.9 million, 18-49 demo: 1.5

On NBC, The Voice took a major hit perhaps due to a combination of The Bachelor finale and Daylight Savings. It was down 1.8 million viewers and a big eight tenths in the demo. It led into a preview of new Sunday drama Believe. It got off to a good start that was on par with The Blacklist from a week ago despite the much lower lead-in. Of course, if the Intelligence premiere on CBS in January showed us anything, it's that a preview behind a big lead-in means nothing. Sunday is what matters for this show and I don't think it's going to be pretty. FOX had the return of Bones to Monday, but it was only up a tenth from its last Friday airing and three tenths below its last Monday airing. Maybe it will go up when people get used to it being back on Mondays. It didn't help The Following at all as it was down three tenths in viewers and a tenth in the demo for a series low. I think FOX was premature in renewing this show, it seems to be heading down a bad path in the ratings.

ABC had another great night with The Bachelor finale. It soared 1.9 million viewers and a full demo point from last week. It was also very close to last year's finale numbers. This show continues to be impressive more than a decade after its premiere. I wonder if ABC will be tempted to do two cycles next year, but maybe less is more with this one and only airing two months of the year helps keep it fresh for audiences. The annual "After the Final Rose" special did better than the finale, as usual. CBS was only half new. At 8pm, How I Met Your Mother seemed to take a hit from Daylight Savings. It was down 1.4 million viewers and six tenths in the demo. There are only three weeks left for this show. At 9pm, Mike & Molly was down 1.2 million viewers and four tenths in the demo for a series low. Will this continue to be an anchor show next year? At 10pm, Intelligence was up 1.2 million viewers and a tenth in the demo despite a repeat lead-in. It's still not enough for this show.

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