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Saturday, March 15, 2014

GOOD WEEK/BAD WEEK: March 15, 2014

GOOD WEEK: SCI-FI PREMIERES
Even in an era of diminishing results, it seems like the networks can still get people to turn out in droves for premieres of sci-fi shows and that was proven twice this week. On Monday, NBC's Believe got a prime slot premiering after The Voice and it delivered a strong 10.6 million viewers and 2.7 demo, on par with recent numbers for The Blacklist but with a lower lead-in. Just a day earlier, ABC's Resurrection was even stronger with a stunning 13.9 million viewers and 3.8 demo for its premiere. These two shows got off to hot starts but so did Intelligence in January and many other sci-fi shows that fizzled out before that (think of The Event, V, FlashForward, etc in recent years). They will have to hold up well competing in the same Sunday 9pm timeslot. It's going to be a tougher road for Believe as NBC tries to carve out a scripted presence on the night.

BAD WEEK: FOX FRIDAY
Look, I know that numbers are getting worse and worse for the networks but Friday is just an embarrassment for FOX. Its new trio of Rake, Enlisted, and Raising Hope were all under two million viewers and a 0.7 demo. While I know FOX moved Rake so it could be more competitive on Thursdays, they may as well have cancelled it outright. Repeats of Bones, reality shows, anything could do better on this night. Since their stuck with Glee anyway, move it over to Fridays. Enlisted is sure to be cancelled as well and Raising Hope will finish its four year run in early April. But time to just pull the plug on Rake.  

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