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Tuesday, January 14, 2014

RATINGS RECAP: 1/13/14

ABC
8:00 The Bachelor
Viewers: 8.0 million, 18-49 demo: 2.3
10:00 Castle
Viewers: 9.0 million, 18-49 demo: 1.9

CBS 
8:00 How I Met Your Mother
Viewers: 8.6 million, 18-49 demo: 3.0
8:30 2 Broke Girls
Viewers: 9.0 million, 18-49 demo: 2.7
9:00 Mike & Molly
Viewers: 9.8 million, 18-49 demo: 2.4
9:30 Mom
Viewers: 8.5 million, 18-49 demo: 2.2
10:00 Intelligence
Viewers: 6.2 million, 18-49 demo: 1.2

NBC
8:00 American Ninja Warrior
Viewers: 5.5 million, 18-49 demo: 1.9
10:00 The Blacklist
Viewers: 9.4 million, 18-49 demo: 2.5 

FOX
8:00 Almost Human
Viewers: 6.9 million, 18-49 demo: 2.0
9:00 Sleepy Hollow
Viewers: 6.5 million, 18-49 demo: 2.2 

There was a lot going on Monday with the return of The Blacklist and the time period premiere of Intelligence. All eyes were on NBC and The Blacklist's first airing without The Voice as a lead-in. It fell 2.3 million viewers and seven tenths in the demo from its last airing, though its worth noting that was up from previous episodes. While it's an easy series low and maybe slightly below what people were expecting, this is still a good performance. It showed it could hold up well with a much lower lead-in (and build from that lead-in - an American Ninja Warrior special). It proved that there is standalone interest in this show - more-so than past Voice followers Revolution and Smash. It only has to hold on well for two more episodes before it gets The Voice back as a lead-in after the Olympics.

CBS had a huge disaster with Intelligence but there was better news earlier in the night with the comedies. At 8pm, How I Met Your Mother popped back up nine tenths in viewers and three tenths in the demo as it returned to its regular 3.0 demo. At 8:30pm, 2 Broke Girls was up 1.4 million viewers and a strong four tenths in the demo. The demo ties a season high while the viewer total is an outright season high. At 9pm, Mike & Molly was up nine tenths in viewers and two tenths in the demo. The viewer total is a season high as it impressively had nearly 10 million viewers. At 9:30pm, Mom was up nine tenths in viewers and three tenths in the demo. But then things got bad, real bad, as Intelligence made its time period premiere and tumbled a disastrous 9.7 million viewers and 1.2 demo points from its preview episode last Tuesday. A drop was expected but losing half its demo and more than half its viewers is an absolute mess and viewers completely rejected this show. It is no better than Hostages and may be worse within a couple weeks. Back to the drawing board for CBS in this slot, we'll see how long Intelligence lasts as CBS may not be as patient as it was with Hostages. So much for the CBS promos touting it as the "most watched new show."

The biggest surprise of the night came from Almost Human which was up half a million viewers and two tenths in the demo for its best performance since its time period premiere with its second episode in November. After initially looking like a much weaker option than Bones, this show is finding an audience and its own niche and has to be in the conversation for renewal now. At 9pm, Sleepy Hollow returned after a month and was down two tenths in viewers and even in the demo. The two hour season finale is next week. Finally on ABC, The Bachelor was down seven tenths in viewers and four tenths in the demo from its season premiere last week. It wilted a bit against tougher competition but it may perk up again before the Olympics. At 10pm, Castle was up two tenths in viewers and the demo for a solid second place in the hour.

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