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Tuesday, October 1, 2013

RATINGS RECAP: 9/30/13

ABC
8:00 Dancing with the Stars
Viewers: 13.1 million, 18-49 demo: 2.0
10:00 Castle
Viewers: 10.9 million, 18-49 demo: 2.2

CBS
8:00 How I Met Your Mother
Viewers: 7.9 million, 18-49 demo: 3.1
8:30 We Are Men
Viewers: 6.6 million, 18-49 demo: 2.0
9:00 2 Broke Girls
Viewers: 7.7 million, 18-49 demo: 2.4
9:30 Mom
Viewers: 7.0 million, 18-49 demo: 2.2
10:00 Hostages
Viewers: 6.0 million, 18-49 demo: 1.5

NBC
8:00 The Voice
Viewers: 14.1 million, 18-49 demo: 4.7
10:00 The Blacklist
Viewers: 11.4 million, 18-49 demo: 3.3 

FOX 
8:00 Bones
Viewers: 7.3 million, 18-49 demo: 2.2
9:00 Sleepy Hollow
Viewers: 8.0 million, 18-49 demo: 3.0 

As the second week of the season began, it is apparent that CBS has sprung a major leak. At 8pm, How I Met Your Mother was down a big 1.5 million viewers and six tenths in the demo from last week's one hour season premiere. At 8:30pm, the series premiere of We Are Men debuted to pretty low numbers, four tenths lower than the doomed Partners premiered to in the same slot a year and a week ago. With Mike & Molly and several new comedies on the bench, it seems like We Are Men won't be around for long. At 9pm, 2 Broke Girls was down 1.2 million viewers and four tenths in the demo. This show just isn't an anchor show and that's a problem. At 9:30pm, week two of Mom was down a million viewers and three tenths in the demo. The good news is its retention out of 2 Broke Girls is still good. CBS may want to consider moving this behind the higher-rated Mother and returning Mike & Molly to 9:30pm. At 10pm, Hostages is in big, big trouble as it fell 1.4 million viewers and three tenths in the demo from its premiere numbers. It is two tenths lower than Blue Bloods was on Fridays which is terrible. CBS has some major problems on Mondays so I wonder how aggressive the usually conservative network will be.

NBC continued flying high on Mondays. At 8pm, The Voice was down nine tenths in viewers and four tenths in the demo from its mammoth premiere last week. This show is just killing everything else on Mondays. It has taken the wind out of Dancing with the Stars and CBS's hallowed comedy lineup. At 10pm, week two of The Blacklist was down 1.2 million viewers and half a demo point. It's a somewhat steep drop but that's to be expected. By comparison, week two of Revolution last year (which aired in premiere week) had a 3.4 demo out of a 4.4 for The Voice so the retention of Blacklist behind such a mammoth hit is still good.

FOX had the only show that grew week to week as Bones was up six tenths in viewers and three tenths in the demo. This is what reliable veteran shows are supposed to do when less sampling happens. At 9pm, Sleepy Hollow looks like it is the real deal as week three was down just six tenths in viewers and a tenth in the demo. This has been a great three weeks for Sleepy Hollow as it appears to be catching on. On ABC, Dancing with the Stars fell half a million viewers and three tenths in the demo. It never hit a 2.0 demo last fall (it did in the spring) so that's troubling for a show that just continues to get pummeled by The Voice. At 10pm, Castle held up much better as it was down six tenths in viewers but even in the demo from its season premiere last week. 

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