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Tuesday, October 1, 2013


7:00 Once Upon a Time: Journey to Neverland
Viewers: 5.1 million, 18-49 demo: 1.4
8:00 Once Upon a Time
Viewers: 8.5 million, 18-49 demo: 2.6
9:00 Revenge
Viewers: 8.1 million, 18-49 demo: 2.3
10:00 Betrayal
Viewers: 5.2 million, 18-49 demo: 1.5

7:00 60 Minutes
Viewers: 10.7 million, 18-49 demo: 1.4
8:00 The Amazing Race
Viewers: 8.6 million, 18-49 demo: 2.0
9:00 The Good Wife
Viewers: 9.2 million, 18-49 demo: 1.5
10:00 The Mentalist
Viewers: 9.7 million, 18-49 demo: 1.6 

7:00 Football Night in America
Viewers: 11.4 million, 18-49 demo: 2.0
8:00 NFL Pregame
Viewers: 11.4 million, 18-49 demo: 4.1
8:30 Sunday Night Football
Viewers: 20.5 million, 18-49 demo: 7.6

7:00 NFL Overrun
Viewers: 26.7 million, 18-49 demo: 9.3
7:30 The OT
Viewers: 12.9 million, 18-49 demo: 4.7
8:00 The Simpsons
Viewers: 6.4 million, 18-49 demo: 2.9
8:30 Bob's Burgers
Viewers: 4.5 million, 18-49 demo: 2.2
9:00 Family Guy
Viewers: 5.2 million, 18-49 demo: 2.6
9:30 American Dad!
Viewers: 4.3 million, 18-49 demo: 2.1 

Sunday night had lots of season premieres but they all had to contend with football as usual and the big Breaking Bad finale on AMC which had cable ratings records and a 5.3 demo. ABC aired its drama premieres. At 8pm, Once Upon a Time was down a huge 1.3 demo points from last fall's premiere but up decently from the spring finale. It still seems like it's headed on another downward trend this season. At 9pm, Revenge was perhaps more impressive. It was also down big from last fall's premiere but up nicely from the 1.7 demo the finale pulled. The biggest problem was at 10pm where Betrayal debuted to DOA numbers. While it wasn't as low as Lucky 7, it tied the demo premiere of Red Widow but with much less viewers. This show may hang on longer than Lucky 7 but it's certainly not going to go beyond its initial order.

It was a night of very low demos for CBS. At 7pm, 60 Minutes didn't do much without a direct football lead-in. At 8pm, The Amazing Race had its worst demo premiere ever with a low 2.0. It only went this low once last year and that was against the Oscars. It will rise when football is a lead-in to 60 Minutes but still this was troubling. Even worse were the premieres of The Good Wife and The Mentalist, which premiered on the low end of what they were getting last year, especially for The Mentalist. These are real troubling numbers for CBS. FOX's animated lineup had less of a football lead-in since the late games ended pretty early but they still saw huge drops from last year's numbers for their animated lineup. It's still time to shake up this lineup and Sundays in general.

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